Adotas Editor, Mike Daly Speaks about Tradeshows

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Mike Daly Visits Ad:Tech?

By Rebecca Paddon, Adotas

Mike Daly, Editor in Chief of Adotas speaks on trends in the online advertising such as programmatic ad delivery and the maturing of mobile advertising and wearable technology.

One of the outstanding topics at the Ad:tech conference was the importance of data to  advertising targeting and learning in the programmatic system.

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