Data and psychology say you were attracted to the headline of this post.
Are you wondering why? It clearly addresses a problem you have: you don’t know how to handle headlines. Plus, it indicates a list of actionable steps that will help you solve this problem. The headline is straightforward and it’s not a clickbait.
But is it the best blog post headline you’ve seen? It could have been better from the “catchy” aspect, but we were aiming for clarity for this post.
When CoSchedule analyzed one million blog headlines, the team found that 89% of all content created never gets over 100 shares. List posts got the most attention. Right after the lists, headlines that directly addressed the reader (you/your) got a decent percentage of shares.
Is there anything to learn from this? Can you get to a specific formula that allows you to write catchy blog post headlines? Sure! We’ll give you 7 such formulas that might boost the outreach your posts get.
Use That Number
Did you really need that CoSchedule report to realize that list posts performed better? Probably not. These are the types of posts you most commonly see shared on social media. People like them because they specifically indicate the number of solutions the post is going to contain.
But there’s another interesting thing mentioned in the same report: list posts actually make only up to 5% of the total posts being published.
So you might be wondering: what numbers work best? There aren’t any rules for that. 10 is a standard, but you don’t have to stick to it. Even unexpected numbers like 43 or 27 will get people’s attention.
The real question is: how many solutions do you have to offer? It’s important to create a resourceful post and draw the headline from it. You’re not going to write useless content just because you have to reach that magic number of 10 solutions, right?
Let the Topic Indicate a Problem
When we offer 7 formulas to write catchy blog headlines, it means we’re offering solutions to a specific problem. That’s what makes headlines like this one work.
The headline development starts from the content planning process. When you develop a content calendar, you plan to address issues your audience really cares about. So you have to do some research.
Quora is a great resource of topic ideas. Just choose the right category and browse through the questions people have. Then, plan what solutions you’re going to provide and base the headline on them.
Appeal to People’s Emotions
When the headline includes power words, it’s appealing to people’s emotions. It may trigger excitement, confidence, feeling or urgency, or pure curiosity.
So what are those power words you can use? Here are few examples:
Just use a word that makes people imagine something. One of those power words is more than enough. You don’t want to overwhelm the headline with them.
Be Careful with Grammar
During the editing process, we tend to neglect the headline. It’s something we’ve planned ahead, so we simply focus on the text. Well it’s time to change that pattern! The headline is a really important thing to proofread and edit.
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Can you notice what’s wrong in those headlines? If not, then you really need the help of an editor. You may hire one at https://www.essaygeeks.co.uk/, so you’ll get an improved headline and overall content for an extra affordable price.
Make a Promise You Can Keep
When people are searching for content online, they want to find articles that meet their expectations. If, for example, someone is searching for vitiligo treatments, they would be attracted by headlines like these:
Follow These 5 Steps to Cure Vitiligo the Natural Way
Do This Simple Thing and You’ll Get Rid of Vitiligo
Now; this is something you should be careful with. Depression, anxiety, and other conditions that are very hard to treat can backfire on you. You do not want to provide advice that could harm somebody and promise it’s the best solution in the headline.
When you promise something, you better deliver. Do your research really well and write only about the things that work.
Use Question Words
When you formulate the headline to represent a question your target reader has, it will certainly attract their attention.
If someone is wondering “How can I build a sustainable home?” and sees a headline with that exact question, they will realize it offers very relevant answers.
So when you find topics to cover during the research process, form questions out of them. Use why, how, when, or what. Create few questions and choose the one that seems perfect for the particular topic.
Combine These Tips in a Formula
So what do we have so far?
- Power word
- Proper grammar
Is there a way to combine these aspects in a single headline? Let’s try! We’ll take the headline of this article as a foundation.
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These headlines sound well, don’t you think?
To wrap things up, there’s no universal formula that guarantees great success. The blog post itself has to be amazing. The headline is just something you naturally derive out of high-quality content. But what we do know if that if you implement the tips listed above, you can make it more attractive for the readers, who still don’t know what the post is about.
About the Author
Jennifer Sanders has been working as an editor and a copywriter at a journalistic company in London for 3 years. She is also a professional content writer in such topics as inspiration, productivity, education, and technologies. Feel free to connect with her Twitter or Facebook.