How to Utilise Data Analytics to Create More Effective Content


Creating content for your business or organization can be hard work, especially when you’re trying to think of what’s right for your business and what’s going to take you in the right direction. Planning ahead with a content strategy is one of the best ways to stay organized and effectively manage your process.

However, how are you supposed to plan and create a content strategy effectively? How are you supposed to know what you’re going to do and be in the future? The answer is simple. Use your analytics.

Today, we’re going to explore everything you need to know in order to utilize your content analytics which will include everything you need in order to succeed in the content game in the future.

Set a Foundation

Realistically, you should be reading through your content analytics as often as possible; ideally on a daily or weekly basis. This will, of course, depend on how much content data you need to process, and when you’re starting out and depending on how regularly you want to post, monthly may be okay.

Take a look at your analytics and define where you are right now. How many monthly views is your content receiving? What’s your click-through and conversion rates and what kinds of demographic and target audience are you reaching? What platforms are people using to find your content?

Once you’ve established all this information, you’ll be able to say where you are right now and then set accurate targets of where you want to be. You’ll also be able to use this information to see how to get there, but we’ll speak about this all below.

Defining Your Viewers

Without knowing who is reading your content, you’ll be able to provide content for them in the future effectively. It’s obvious that a 16-year-old girl will need to be spoken to in a different way to a 50-year-old male; so, this needs to be reflected in your content.

“Using your analytical data, see who is reading your content and then define the types of demographic these fit into. You can define them by age, gender, location, and even by the device or platform they’re using to access your content,” shares Mark Taylor, a content manager for EliteAssignmentHelp.

When planning for the future, bear this in mind in order to cater the content for your readers, rather than just broadly writing for everyone.

Improving Your Content Quality

It doesn’t matter who or what you’re writing your content for; it’s important to make sure you’re writing to the highest quality. This means checking for spelling mistakes and errors and making sure everything is written accurately.

If you’re spending more time on your analytics, it can be a common problem that you’re spending less time on the quality of your content. If this is the case, here are some online tools that can help.

Improving Your Best Content

While a lot of businesses will focus on delivering high-quality content in the future, there’s no reason why you can’t go back to content you’ve already produced, make improvements based on your analytics, and then repurpose the content for use in the present day.

This is especially important if you have content that performed really well, and you want to use the same framework in order to repeat the success. This includes reposting these articles in your emails and social media pages, as well as backlinking to them throughout future pieces of content.

Set Achievable Goals

With all the data and analytics you’ve been collecting and processing, you now have the unique yet essential ability to set realistic goals for your future. For example, if you’ve been increasing your conversion rate by 1% each year and growing your traffic by 5%, why not add a percentage on to each figure as your yearly target.

The idea when setting goals is to give you something to aim for, but it needs to be achievable in order to drive productivity in a business. Using your analytics, you can set these achievable goals, and ultimately boost the success rates of your future content campaigns.


About the Author

Grace Carter is an editor at Custom Writing and Dissertation Writing Service. She curates writing processes and improves content quality. Also, Grace teaches business writing at Paper Fellows educational website.


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