Having a mobile content strategy is crucial for any business, no matter what it is. People no longer rely on their laptops to read content – they now use mobile devices to consume content. This means that your content needs to be optimized for mobile devices. This has several elements and all of them have to work perfectly in order to provide that coherent, seamless mobile experience.
While it may seem simple enough to create a mobile site, it really takes a lot more.
1. Content that’s too long
People are using their phones on the go. That’s the main premise of working with a mobile device. This means that users don’t want or need content that has too many words in it. What’s more, they don’t want any flowery language or unnecessary information. They want skimmable content that gets straight to the point and explains the most important things first. Your content should be on one page and easy to find. You should add links to related topics that your users could quickly explore and find what they need.
2. Slow loading speed
The loading speed of your pages is essential to your mobile content success. Everyone knows that users will leave if your website doesn’t load within a few seconds. This means that your design has to be appropriate for high loading speeds. You should test your content on different mobile devices and check your speed on each. It’s very important to find a middle ground where your website works optimally on all mobile browsers and apps. There are plenty of great techniques to optimize your design to be quick and effective as well. This doesn’t mean you should compromise certain elements, just think about what matters to readers when they are using mobile devices to read. Declutter as much as possible.
3. Treating your app as landing page
Mobile apps are a good way to increase your audience. The Mobile needs life and constant updates in order to survive online. A mobile app doesn’t survive without fresh and inspiring content. If you want to constantly increase your audience, you need to be able to create content often enough to keep your audience engaged. If your app has the same content for a couple of weeks, customers will stop getting value from it.
4. Not editing and proofreading
Your content really needs to shine in order to be good enough for your audience. This involves more than just having good content. People want to read accurate and well-placed sentences, concise content and so on. You need to provide that for your customers instead of leaving it as it is. Here are some tools recommended by experts on polishing your content:
- Study demic – Proofreading could be a tedious task and doing it a few times can take a toll on you. This is why you should use these proofreading tools.
- Bigassignments – Grammar mistakes often sneak into our writing even if we are really careful. These may not seem that bad but they ruin our reputation. Use this grammar checker to fix it.
- Grammarix – In order for your content to be skimmable, you need to format it in a proper way. Plenty of subheadings, lists, and white space can really improve your chances of shares. Use this tool as an assistance.
- Revieweal and Bestaustralianwriters – To remove redundancies and flowery language, you need to use an effective tool like these.
- Resumention and Academized – Always check your work for plagiarism with great checkers like these.
5. Making all of the content about new customers
Sure, new customers need great content to impress them at first and some of your content being pointed at them is completely fine. But you should never make it all about them. Your existing users need content as well. They should have a deeper insight into the subject and be allowed to see more than they previously could. Make sure you balance it out. Create equal parts of content for new and exist ant users – they need some attention too and you should provide them with what they need.
6. Giving your users a segmented mobile experience
Your Mobile website shouldn’t be that different than your desktop version. If it is, your users will have trouble connecting the two as the same brand. Adapt your design slightly for the mobile and have the same content on both your mobile versions and desktop versions.
7. Not using typography
This is the art and the technique of visual components that create the look of your copy. This makes a big difference in your mobile content. Everything matters – the font, the size, the amount of whitespace the line length, look of your lists.
Avoid These Mistakes
Content marketing for mobile isn’t simple and it requires a lot of work. Even though mistakes often happen, they are also quite simple to fix. Hopefully, these tips will help.