For your business app to gain international success, it should be in lieu with the local culture, language, etiquettes, and geography.
Developing the app in English is a minor part of the whole process. Making it available and accessible in multiple languages for local users is an equally important aspect.
A study by Common Sense Advisory states that 75% of customers prefer to purchase products in their own language. This shows that a piece of content resonates on a whole new level when localized into a users’ native language.
App Localization refers to attuning the elements of your app such as language, icons, currency, date and time, colors and pictures to suit the cultural needs and behaviors of your target audience.
By taking something which is already local for one market and making it local for another, localization aims to connect with consumers on a deeper level, further increasing their likelihood to buy.
According to the same Common Sense Advisory report, 56.2% global app consumers say the ability to get information in their native language is much more important than the price of an application.
Localization helps you diversify and bring in a more appealing user experience which will lead to overall customer conversions. Facebook, Gmail, and Twitter have localized their apps in multiple languages. Global brands such as Nokia, BMW, Pepsi, McDonald’s and many more localize their content while launching in a new country.
To know more about app localization, take a look at this infographic created by iScribblers on “How to win International marketing using App Localization.” Let iScribblers be your content marketing partners to globalize your business for the next million users.