Branding is like oxygen for business; if branding stops, the business stops growing. For example, if there is a small shop in town and nobody knows what it sells or its purpose, it is unlikely that the business will be successful.
Great branding can help your business generate more revenue than your competitors regardless of size. It is a universal phenomenon that people will buy from the company they believe is most popular.
Unfortunately, there is a misconception that big brands like Apple, Samsung, Nike or Levis are the only ones who can only afford to advertise. In reality, branding is for businesses of all sizes and is much less expensive in the digital age.
Here are some inexpensive brand strategies to help small businesses succeed.
A Strong Brand Name Counts
“First impression is the last impression”
A good brand name plays a tremendous role in the brand’s growth and will either make your brand or break your business. It is the first thing that customers see about your company, so it’s necessary that it makes a powerful impact on their minds.
Your brand name should always sum up what the company stands for, so it grabs the attention of customers who are searching for a similar product or service.
In the digital age, a good name is not enough; a unique domain name is equally important. Make sure to take notice of how the company’s URL will look on display.
For example, think of something unique and expressive like PennySaviour. It is a coupon site that saves money precisely as its name suggest.
Who is Your Ideal Customer
“One size doesn’t fit all.”
It’s counterproductive to think that you can appeal everyone with your brand regardless of the age, gender, income, education, and profession—meaning a toy is only attractive for kids and being more precise a baby girl will be more interested in buying a doll rather than a boy.
So you need to figure out who is your target audience. Determine to who your product and service is helpful and then speak to that person. Otherwise trying to call everyone will have an opposite effect. Instead, concentrate on your biggest fans and craft your brand according to their needs, and wants.
Build Your Brand with Social Media
“You are your brand, so let it show.”
As we perceive that we live in a world of social media, today we use it for various purposes for social selling, content marketing or just building relationships. Social media provide you the lucky chance to reach the target audience.
However, it is difficult to be active on every social network as there are numerous, you should determine that on which social network your audience is most active on and try to approach them there.
For example, if you are company offers magazines, books or subscription boxes then twitter probably the excellent option for you.
Nothing kills social media branding but the sporadic or jerky posts. So tweet regularly or at least once in three days and use good pictures on Instagram and try to build a trust relationship with your followers.
Ask For Feedback
“Consumer feedback is the most important business driver.”
The biggest mistake that most businesses make is that they fear feedback; not asking the customers how they find the product, whether their products fill their bill or it needs some improvements.
In small businesses the feedback is the most precious gifts, It comes in two forms positive and negative; believe me or not the negative feedback is more constructive than a positive one. You get to know your flaws, and you can work on it.
Always ask your customers for the feedback because they also appreciate when you listen to them and use those feedbacks as your strength.
Understand that branding is attainable for all business sizes. You can make your brand stand out by merely employing the right strategies for it. Building the brand robust, memorable and targeting ideal audience at hand can help small businesses grow faster.