Tremor Video DSP Launches Comprehensive Three-Point Brand Protection Plan for Programmatic Video Industry

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Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers

Tremor Video DSP, the leading programmatic video platform, today announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video DSP, the plan’s core components include ensuring brand safety, combating ad fraud and policing the supply chain. Tremor Video DSP believes no advertiser should have to settle for bot fraud, or worse, pay for non-human impressions and its brand protection plan comes with a Fraud-Free Guarantee.

The rapidly evolving digital video ecosystem is redefining the modern living room, while
enabling brands to reach people in more personalized ways, across multiple screens, at
scale. However, it raises challenges around transparency and supply quality with the
high premiums of video attracting 64 percent of all ad fraud activity.

“Tremor Video DSP’s plan is a step toward us buying programmatic video with
confidence – knowing that they are making efforts to ensure that we are engaging real
people through an accountable platform,” said Sarah Baehr, Co-Chief Investment
Officer at Horizon Media. “By attempting to cover all bases, and not just one, Tremor
Video DSP has reinforced their ongoing commitment to providing a secure environment
for the delivery of ads.”

Advertisers are increasingly confronted with issues concerning brand safety and ad
fraud and are now seeking solutions – in fact, over 57% of marketers have increased
their spending on channels that can prove they are brand safe. Tremor Video DSP’s
plan builds on over 10 years of experience in delivering best-in-class video solutions
and helps protect advertisers’ investment in video. The plan includes:

  • Brand-Safe Delivery – Powered by contextual intelligence tools such as
    Grapeshot pre-bid brand safety verification, which uses machine learning to
    ensure only brand-safe supply is surfaced on all campaigns.
  • Real-Time Fraud Verification – Excludes fraudulent inventory in real-time through
    verification partners like DoubleVerify to ensure intelligent bidding, as well as pre-
    bid bot and site fraud blocking.
  • Transparent Supply Chain – Includes a commitment to exclusively buy authorized
    inventory as per the IAB Tech Lab’s ads.txt protocol. In addition, Tremor Video
    DSP has been awarded the Certified Against Fraud Seal for full compliance with
    Trustworthy Accountability Group’s (TAG) Certified Against Fraud Program.

“We are delighted to recognize Tremor Video DSP with TAG’s Certified Against Fraud
Seal, which demonstrates the rigorous steps taken by the company to fight fraud,
protect the digital advertising ecosystem, and safeguard advertisers’ brands,” said Mike Zaneis, CEO of TAG. “We look forward to working with Tremor Video DSP to continue
to advance these important efforts to build a safer, more transparent advertising supply
chain.”

In conjunction with launching its three-point brand protection plan, Tremor Video DSP
has announced the hiring of Kristin Marchesiello, Esq. as the Associate General
Counsel and Privacy Officer who will oversee all privacy-related initiatives to further
support compliance.

“Comprehensive brand protection must become the standard,” said Abbey Thomas,
CMO, Tremor Video DSP. “Every player in the ecosystem must work together to deliver
on digital video’s promise.”

For more information about Tremor Video DSP’s Three-Point Brand Protection Plan,
email info@tremorvideodsp.com.

About Tremor Video DSP

Tremor Video DSP is the leading programmatic video platform, matching advertisers
with audiences—wherever they may be. Delivering custom video experiences across all
screens, we help advertisers tell captivating brand stories to create meaningful,
personalized moments with prospective customers. Tremor Video DSP is a Taptica
Company.

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