Lauren Fry Rejoins Simulmedia in new Position of VP Customer Success and Business Analytics. Becomes Third Senior Executive to Return to Streaking Data-Targeting National TV Company.
Simulmedia, a company focusing on data-optimized national TV campaigns that deliver superior performance for major brands, today announced that Lauren Fry (pictured left) has rejoined the company in the new Position of Vice President, Customer Success and Business Analytics. She had previously had been with Simulmedia from 2013 to 2016. Ms. Fry is the third senior executive to return to the company following Preetham Mallikarjuna, who returned as Chief Product Officer and John Piccone who rejoined Simulmedia as President and Chief Revenue Officer.
Ms. Fry’s responsibilities will include leading, managing and optimizing Simulmedia’s current account management, performance analytics and business intelligence teams; interfacing regularly with the leaders of Simulmedia’s Operations, Product and Science teams; and customer retention and growth through product adoption of VAMOS, data services through SimulPanel and the Audience Network.
“I am very excited to be working with Lauren again. Her proactive and creative leadership will help our customers perfect their advanced TV strategies. Whether an advertiser is just beginning their advanced TV journey or is already well along, Lauren has seen it before and will make sure success is assured,” says Mr. Piccone, to whom Ms. Fry will report. “Her experiences building data driven linear TV advertising programs for so many advertisers give her a unique and rich perspective to scale Simulmedia’s offerings in the marketplace.”
Ms. Fry has been Director of Tune-In Sales at AT&T AdWorks since May 2017 and before that was Senior Account Executive, Client Solutions for National Advertising Sales. She first joined Simulmedia in 2013 as an Account Executive rising to Senior Account Executive in 2015 and 2016. Ms. Fry started her career as a National Sales Planner Comcast Spotlight in 2011. She holds a BA in Political Science & Psychology from Bucknell University.