Simplaex Announces UK Expansion and Appointment of Gordon Bonifacio as New Country Manager
Simplaex, the company behind the Artificial Intelligence-powered user classification technology for the programmatic advertising ecosystem, announces the opening of its new London office, and the appointment of Gordon Bonifacio (pictrued left) as Country Manager. In his new role at Simplaex, Bonifacio will be responsible for the business operations of the company in the United Kingdom, and bring the company’s AI-first app retargeting platform to brands and agencies in the country.
“We are quite excited to have Gordon on board and head our presence in the UK. He brings with him years of experience working with brands and agencies in this market which will enable us to grow rapidly,” said Jeffry Van Ede, CEO and Co-Founder, Simplaex.
“Many brands have put a lot of investment into building great apps which allow them to not only attract new customers but also maintain a channel of communication with existing customers. Retargeting is a way for them to make the most of this investment. I am very excited to introduce Simplaex to the UK market. Our in-house technology offers mobile marketers a self-serve ability to segment their audiences based on their own first-party data and then utilize the power of AI to reach them with timely, personalized messages,” said Bonifacio
Bonifacio is a proven veteran in the sales and mobile space with more than 20 years of experience. Prior to joining Simplaex, Bonifacio was a Sales Director at Mozoo. While at Mozoo, the world’s first premium mobile rich media and video ad exchange, Bonifacio was responsible for managing all agency relationships and worked closely with them to push innovative creative ideas including the product launch of Outroll which solved many of the challenges faced by brands looking to scale their video campaigns on mobile devices. Before Mozoo, Bonifacio was the UK Sales Director at Vdopia, and was credited with launching and scaling the EMEA business starting with successful mobile video campaigns for brands such as Sony and P&G. Bonifacio started evangelizing about the future of mobile advertising while employed at Orange.
Contently Announces Appointment of Henry Bruce as SVP of Marketing
30+ Year B2B Marketing Veteran Charged with Empowering Enterprise Brands to Transform Storytelling into Accountable Content Success
Contently, announced the appointment of Henry Bruce (pictured left) as SVP Marketing. Reporting to company CEO and co-founder Joe Coleman, Bruce takes responsibility for driving Contently’s go-to-market strategy and brand promise to empower marketers with solutions to create engaging, accountable content at scale. The world’s most valuable brands and global enterprises employ Contently’s unified content marketing solution to drive business growth across their organizations.
Said Coleman, “We are thrilled Henry has stepped into the role of SVP of Marketing. Henry is a rare kind of leader with unrivaled experience. His expertise has driven significant results for our sales and marketing team, and we’re excited to share his wisdom and insights with our clients as they build superior content programs.”
Bruce is a seasoned B2B sales and marketing veteran. He also has substantial experience as a buyer and user of SaaS-based marketing platforms. In his new role, Bruce leads Contently’s go-to-market strategy and positioning, revenue and product marketing, marketing communications and analyst relations. One of Bruce’s key objectives is to elevate Contently’s brand and positioning in the marketplace by leveraging Contently’s unparalleled thought leadership and client success.
Recently, a Marketing Profs study found only six percent of respondents considered their content marketing to be sophisticated, while 22 percent said they were finding success, though still encountering challenges. The majority of respondents (71 percent), said their content marketing efforts were either adolescent, young or simply taking their first steps.
“Content is the fuel that drives digital marketing success,” said Bruce. “However, most marketers suffer from content chaos and lack the tools, methodology and expertise needed to create high-performing content for winning programs. The Contently Suite is the only market solution that fuses art with science, integrating technology, talent and strategy into one unified approach to achieve content mastery.”
Since Contently’s inception, it has been the choice of blue chip brands who recognize that quality content drives superior audience engagement and business performance. Today, a growing number of Contently’s clients have adopted a content center of excellence at their organizations following Contently’s proven methodology. Bruce adds, “This approach is enabling our clients to create greater cross-channel and cross-team visibility and interaction. The result is brand and market leadership.”
Before his role at Contently, Bruce served in key executive leadership roles at ComplySci, Centro, Industri-Matematik and Optum, Inc.
Bruce’s appointment coincides with a strong mix of success across the company:
- In addition to Bruce, the company has also appointed a number of other experienced leaders to key roles, including SVP Sales Marc Schraer, VP Product Jonathan Bartlett and VP Revenue Marketing John Fernandez
- Contently emerges as a top choice for enterprise B2B marketing teams in the Forrester report, “Explore Content Marketing for B2B Marketing”
- Contently won SiriusDecisions’ Brand and Communications Strategies Program of the Year Award
The company’s latest success complements a growing list of top content marketing platform and company awards Contently has earned, including top rankings and inclusions recognition by Crain’s Best Places to Work in New York City, Deloitte’s Technology Fast 500TM, the Digiday Signal Award (#1 Content Marketing Platform), the Inc. 5000 America’s fastest-growing company list and Entrepreneur magazine’s Best Entrepreneurial Companies in America’s list.
Contently is the content marketing solution of choice for the world’s most valuable brands. We help global enterprises deliver superior customer experiences with engaging and accountable content that builds trust, intimacy and loyal customer relationships. The Contently Suite is the industry’s only solution that fuses art with science, by integrating technology, talent and strategy into one unified approach to achieve content mastery.
Headquartered in New York City, Contently works with hundreds of enterprises like American Express, Dell, Expedia, Marriott and Walmart. Contently is the recipient of numerous awards, including Digiday’s Best Content Marketing Platform and being recognized as a Best Place to Work.
High Times Media Names Brian Rucker (pictured left) Head of Events and Partnerships. Former Pandora Exec to Run Cannabis Cup, Lifestyle, Music & Business Events
HIGH TIMES MEDIA, the premier brand in the burgeoning Legal Cannabis industry, has named Brian Rucker as Senior Vice President – Events & Partnerships, to oversee the company’s fast-growing lifestyle and music operations.
“We’re so pleased to add the talents and leadership of Brian Rucker, who has been a prominent executive in the business of live music for years, to our team as we aggressively expand our live music and lifestyle initiatives,” said Adam Levin, CEO of High Times Media. “He brings the right background, experience and smarts for the job. Together, we’re committed to creating memorable, unique gatherings in exquisite settings that celebrate the Legal Cannabis lifestyle while connecting fans, creative talent and companies in exciting ways.”
Rucker will oversee the strategy, implementation and execution of all events on behalf of High Times Media, including the company’s signature Cannabis Cup series of music and lifestyle gatherings held across the United States and in prominent overseas destinations such as the European Union and South America. Rucker formerly was head of live industry relations for Pandora Media, the music-streaming company. There, he oversaw all business development and marketing partnerships with music promoters, festivals, artist-management companies and talent agencies.
Rucker previously held senior management positions with Townsquare Media, Live Nation and Wasserman Media Group, where his teams created and implemented live entertainment properties, including major music festivals and lifestyle tours. Rucker, a Los Angeles resident, is a graduate of the University of California at Berkeley.
HIGH TIMES content spans digital, social, video and print platforms as well as location-based events highlighted by the Cannabis Cup global franchise and the HIGH TIMES Business Summit conference series.