Ooyala and MPP Global Team Up to Increase Worldwide Video Revenue for Clients
MPP Global, the provider of eSuite, the world’s smartest subscription platform, and Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, announce their worldwide partnership to bring a suite of services for broadcasters, operators and media companies to easily, effectively and better monetize OTT and IPTV video services.
“By working together with Ooyala, we can offer a game-changing experience for our clients,” said Paul Johnson, CEO and Co-Founder of MPP Global (pictured top left). “Between the capabilities of MPP Global’s eSuite platform and Ooyala’s comprehensive suite of software, we believe we can combine to help our customers deliver media experiences that are more personal, more engaging and more profitable.”
“Adding MPP Global to Ooyala’s partner ecosystem was a natural fit,” said Jonathan Huberman, CEO, Ooyala. “We’re able to build on their content monetization and customer acquisition and retention capabilities by providing an exceptional solution to help media companies build out new subscription offerings, while improving existing ones. In today’s world, where consumers demand premium video content anywhere, anytime and on any screen, every media company is looking for ways to enhance their video offerings and better engage viewers.”
Ooyala is one of the world’s largest premium video platforms and an advanced content supply chain optimization platform that removes the cost and complexity of creation, orchestration and distribution. MPP Global’s subscription management platform and Ooyala’s cloud video services have already been deployed by leading media organizations around the world, with success supporting large OTT viewership for customers in Europe, North America and Asia Pacific.
About MPP Global
MPP Global delivers eSuite subscription & billing platform, providing TV and OTT companies with the freedom to innovate their digital monetization strategy.
eSuite provides next generation lifecycle management that enables the identification, acquisition and retention of customers and maximises lifetime value.
With offices throughout the Americas, Europe, Middle East and Asia Pacific, MPP Global has an impressive track record of maximising customer lifetime value. Clients include Sky, Philips, Bonnier, EFL, Now TV, TP Vision, SF Anytime, BHD and Universal.
For over 10 years, Ooyala has been shaping the OTT and media workflow. National Rugby League, Dell, SkySports and Media Prima are global customers that rely on the Ooyala Flex Media Platform to produce, manage, and distribute media and become more efficient, more open and more extensible to meet the evolving needs of their viewers.
Headquartered in Silicon Valley, Ooyala is a US based subsidiary of global telecommunications and IT services company, Telstra, with offices in Chennai, Cologne, Dallas, Guadalajara, London, Madrid, New York, Paris, Singapore, Stockholm, Sydney, Tokyo, and sales operations in many other countries across the globe.
Rich multi-dimensional audience segmentation improves ad ecosystem efficiency
Fyber, a programmatic trading technology platform, announced today that it has enriched its data-driven segmentation platform, Audience Vault, with demographic, interest and audience data from the Nielsen Marketing Cloud, location data for offline activities from PlaceIQ, and mobile app audience measurements from Mobilewalla. This information is automatically imported into Audience Vault, enabling publishers to create custom packages made up of their most lucrative audiences and make them available programmatically to their advertising partners. Because Audience Vault includes data from various leading DMPs, publishers gain audience insights across a larger proportion of their user bases.
With this additional data, Audience Vault provides publishers with insights about consumers that are essential in determining their inventory’s true value. These insights include-but are not limited to-shopping habits, brand affinity, demographics, lifetime value, and app usage. Without Audience Vault, publishers are forced to rely on data scientists and multiple separate data integrations, which can become very costly and result in unreliable data.
“We are supporting the idea that more bid data needs to be shared between publishers and DSPs,” said Roni Anavi-Fass, VP of Product at Fyber (pictured above left). “Inventory has become increasingly multi-dimensional and it is important for both parties to understand why the other is buying or selling an impression. We are confident that by sharing data through the Audience Vault, publishers will benefit at least as much as DSPs who leverage this same data for their own targeting.”
Fyber partnered with Ooma, Inc., a smart communications platform for small businesses and consumers, to monetize their Talkatone mobile VoIP calls app. As a beta partner, they were one of the first to adopt Audience Vault as a way to sell audiences rather than impressions. “With Audience Vault, we are able to understand with a new level of granularity information about a meaningful portion of our MAUs,” said Ryan Kluft, VP of Corporate development and head of mobile advertising at Ooma. “We can now make smarter monetization decisions, for example whom to target with our premium subscription offerings.”
Audience Vault imports audience data from Nielsen Marketing Cloud, PlaceIQ, and Mobilewalla, which is then combined with the publisher’s first-party data, and Fyber’s auction and engagement data-such as video completion rates, click-through rates, bid depth, etc. Using Audience Vault, publishers can now immediately see the eCPM values of their audiences in the open marketplace, enable rich multi -dimensional segmentation, create PMPs, and change pricing-all from one console.
These data-driven insights improve the efficiency of the entire ad ecosystem by enabling advertisers to target users more effectively. Using Audience Vault, publishers can stream impression opportunities that advertisers care about most, thereby becoming preferred suppliers for buyers.
Fyber is a global technology company, developing a next generation platform for the programmatic trading of ads, in a data-driven environment. Its mission is to fuel the creation of quality content by empowering digital publishers and app developers to unlock the true value of their advertising properties through advanced technologies, innovative ad formats and data-driven decision-making. Fyber’s technology platforms enable cross-device advertising with a global reach of more than 1.2 billion unique monthly users, and has a strong focus on video advertising. Fyber was founded in 2010 and has offices in Berlin, Tel Aviv, New York, San Francisco, London and Beijing.
Connekt and Verance Partner to Provide End-to-End ATSC 3.0 Advertising Solutions for Content Owners, Networks and Programmers
Connekt, the AI-driven technology company transforming TV advertising for the connected world, and Verance, a leading ATSC 3.0 Next Gen TV platform company, have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC (Advanced Television Systems Committee) 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers to build and deliver a next-generation, on-screen experience for consumers that includes enhanced engagement and interactivity.
As part of the partnership, the Verance Aspect™ watermark technology will enable Connekt to deliver enhanced ads across all devices and distribution paths, including ATSC 1.0 and 3.0 Over-The-Air (OTA), Over-The-Top (OTT) and Multichannel Video Programming Distributors (MVPD), such as cable, satellite and telco services. Connekt has built tools that will allow media organizations to develop and deploy on-screen experiences for content, brands and advertisers.
The solution will provide an easy transition to ATSC 3.0 for networks, and will open up new revenue streams and consumer experiences on television.
“As TV revenue models shift, Connekt provides technical solutions, tools and applications to allow networks, content owners and advertisers to retain and grow new revenue streams,” said Mike Fitzsimmons, CEO of Connekt (pictured above). “In fact, our existing technology has enabled many of the same experiences for TV that we are designing for ATSC 3.0. We are paving the way for the future of broadcast TV advertising, and Verance is the ideal partner for this collaboration.”
“ATSC 3.0 will allow us to bridge the consumer experience gap between linear and IP delivered TV content. Verance Aspect provides consumers a more harmonized experience as we transition between ATSC 1.0 and ATSC 3.0 environments,” said Eric Anderson, chief partnership officer of Verance. “At the same time, Aspect offers programmers, agencies and brands an open-market, open-standards based platform to ensure scalability and ROI for Next Gen TV experiences and enhanced advertising. We’re looking forward to working with Connekt to create and drive these compelling consumer experiences.”
In November 2017, the FCC voted to allow the rollout of the ATSC 3.0 advanced broadcast transmission standard. ATSC 3.0 uses both OTA signals and in-home broadband to deliver a more dynamic broadcast experience, such as video on demand, interactive services, 4k video and advanced emergency alerts. The result will be an enhanced OTA broadcast experience for viewers that closely resembles cable TV.
Connekt is an AI-driven technology company that is making TV advertising smarter. Purpose built for a multi-screen, internet-connected world, Connekt enables its media and advertising partners to make TV ads more targeted, engaging and measurable. It does this by leveraging proprietary artificial intelligence, in-content ad delivery and a patented t-commerce platform. With a Smart TV footprint of millions of U.S. devices and growing, Connekt is transforming TV advertising for the connected world. Current partners include CBS, HBO, LG, Nielsen, Showtime, Sony and TiVo, among others. Founded in 2017, Connekt is headquartered in San Francisco, with offices in Denver and New York.
Verance® ASPECT™ is an audio watermarking technology that powers broadband features on broadcast television by enabling advanced, census-level audience measurement,