Rockerbox Introduces Marketing Platform To Help Marketers Develop Insights from Most Recent Online Activity

Inplace #2

 has launched its Recency Marketing Platform, a technology solution that enables companies to leverage recent user behaviors to improve their customer acquisition and marketing analytics.

Rockerbox’s platform focuses on the last 60 minutes of a prospect’s online activity across all channels and devices, helping marketers to optimize their media spend and increase conversions. Rockerbox clients have increased their post-click conversions by as much as 300% and have reduced their cost per acquisition on prospecting campaigns by as much as 60%.

Rockerbox research shows the last 60 minutes of online activity is a much better indicator of intent to purchase than other forms of information, such as audience segmentation based on broad generalizations and old data.

“We believe that if you knew what your customers and prospects were doing in the last hour, you would buy media differently,” said Ron Jacobson, Rockerbox Co-Founder and CEO (pictured top left). “For any company looking to convert shoppers into buyers, the secret is understanding your prospects. Our recency technology enables advertisers to zero in on the audience they know is ready to buy based on their most recent behavior. Just as gold miners used rocker boxes to separate dirt from gold, Rockerbox analyzes millions of ad impressions daily to surface insights that deliver greater return on ad spend.”

Rockerbox’s newest offering is its Recency Marketing Platform, a self-service solution that equips marketers with the following:

  • Insights: Understand your prospects’ online behavior — identify the sites, articles, and topics they engage with in their last 60 minutes of browsing’

  • Attribution: Use custom attribution models to know the impact of your ads and the best paths to conversion

  • Optimization: Automatically receive recommendations on how to eliminate wasted marketing dollars, improve ROI, and acquire new customers at scale

Rockerbox’s Recency Marketing Platform is built upon Rockerbox’s Recency Activation Services, a full-service solution for managing programmatic media campaigns. Marketers work with the Rockerbox team to run video, display, and native campaigns based on recency data.

Rockerbox has worked with household-name brands such as Discover, Hewlett Packard Enterprise, and Vimeo, along with top ad agencies including Horizon and Richard’s Group.