IRIS.TV Hires Daniel Harrison as CRO; Jennette MacLachlan New Executive Producer for Big Block


IRIS.TV, an A.I. video personalization and programming pioneer, today announced the appointment of Daniel Harrison (pictured left) as Chief Revenue Officer.

Mr. Harrison will lead the global sales, marketing and accounts teams, responsible for driving revenue growth and expanding strategic relationships with digital and advanced TV publishers, as well as deepening engagement with brands and agencies.

IRIS.TV’s rapidly growing client base includes Fox+, CBS, Time Inc., among others. He will be based in the New York office.

Mr. Harrison joins the company from Oracle, where he was Head of Advanced TV Solutions for Oracle Data Cloud. He crafted the strategy and operating plan to take Oracle’s data and measurement assets into Linear, Addressable, and Connected TV, delivering the first deals and revenue in a fast growing new line of business for the company.

“Daniel is a forward-thinking and innovative leader. We welcome him to IRIS.TV at an important moment in our company’s growth. Daniel’s experience leading global teams in dynamic markets will be central to our success as we scale our business as the personalization and programming platform of choice for TV and digital video publishers,” said Field Garthwaite, CEO of IRIS.TV. “I am delighted to have Daniel as part of our IRIS.TV family, and look forward to his leadership.”

“We are at a pivotal time, where marketers and media companies are investing in growing and developing known audiences at scale. Content and context matter when seeking to influence, engage, and monetize relationships with consumers. And video is the medium where it’s happening,” Mr. Harrison said.

Prior to Oracle, he led the national team for Brand, Agency, and Trading Desk sales for AddThis, the No. 1 comScore-ranked behavioral interest data company deployed on 15 million+ web and mobile domains globally, transforming the team into expert Data and Insights sellers, exceeding revenue goals and audience demand, assisting the company in its acquisition by Oracle.

Before AddThis, Mr. Harrison held executive management positions with ecommerce personalization company AdExtent, and over seven years in the technology division of Conversant Inc.

IRIS.TV has a leading-edge video personalization platform with growing business momentum to help media companies drive faster business decisions. They’re helping close the gap from simple data insights to action across programming and marketing,” added Mr. Harrison. “There’s also a shift towards a more intricate balance of human and machine when deploying algorithms, and IRIS.TV is well ahead of the pack – delivering actionable insights through its augmented intelligence solution. Publishers are seeing increases in video consumption by over 70 percent and are unlocking new revenue opportunities through our branded content marketplace. I am excited to be a part of this important wave of change.”

Mr. Harrison is also a speaker and active member of marketing organizations such as Advertising Week, Interactive Advertising Bureau, Massachusetts Innovation & Technology Exchange, Digiday and iMedia. He has also served as an advisor to the NYU Innovation Venture Fund and a founding member of a New York City Urban Sciences Innovation Committee.

Mr. Harrison holds an MBA from New York University – Leonard N. Stern School of Business and a BS in Electrical Engineering from University of Wisconsin, Madison.


Big Block Names Jennette MacLachlan Executive Producer to Expand Capabilities, Handle Rapid Growth

Big Block, the creative content studio known for its innovative work and unique integrated approach, today named Jennette MacLachlan (pictured left) as Executive Producer. The Los Angeles-based production executive with background in film, music videos, and commercials strengthens Big Block’s creative offerings and elevates the companies ability to deliver innovative multi-platform experiences in video, VR and augmented reality.

MacLachlan’s recent commercial clients include Apple, Lexus, Samsung, and Beats, and agencies such as 72andSunny, TBWA\Chiat\Day, BBDO, Havas, and Grey. Working closely with Managing Director Kenny Solomon, she will oversee productions across Big Block’s roster of film, TV, and commercial clients. “Jennette brings Big Block an amazing combination of vision, talent, relationships and experience,” said Solomon.

Big Block, which has tripled billings over the last two years, has built a reputation as a dynamic content studio that services blue-chip brands, TV networks, and advertising agencies. The company produced more than 50 TV campaigns in 2017 for premier brands such as Ford, Vogue, Chrysler, ESPN, General Motors, Under Armour, BMW, Turbo Tax, and Starbucks.

The company is part of Big Block Capital Group, an investment firm with media holdings spanning today’s hottest segments, from advanced artificial intelligence to consumer technologies and OTT content platforms.

Big Block CEO Seven Volpone has led a talent and technology acquisition phase during the recent growth period. He recently hired decorated branded-entertainment veteran Tom Flanagan as Chief Content Officer, and former ESL exec and esports pioneer Ed Tomasi. Earlier this year, Big Block also acquired a strategic stake in a live broadcasting and experiential marketing company owned by seasoned Executive Producer Blake Morrison. The company services the world’s largest entertainment tentpole live events.

“There is a growing demand by brands and agencies looking for smart, multi-platform campaigns that may start on the TV screen but that could show up authentically elsewhere in the world on a VR headset, inside of an esports tournament or in augmented experiences,” said Volpone. “The definition of Live Action is changing and Jennette, along with our talented roster of directors have an exciting opportunity in front of them.”

Ms. MacLachlan was previously executive producer at Little Minx, where she worked with such noted talents as the Oscar-nominated director Luca Guadagnino (“Call Me By Your Name”), Oscar-nominated cinematographer Rodrigo Prieto (“Brokeback Mountain,” “The Wolf of Wall Street,” “Silence”) and Spirit Award-nominated writer/director Zoe Cassavetes (“Broken English”).

 “Jennette’s deep experience and strong relationships reach far beyond entertainment and advertising, and she will help lead Big Block’s expansion into virtual and augmented reality, online video and beyond,” said Big Block Managing Director Kenny Solomon.

MacLachlan’s recent projects include a short film, “Legacy,” for the song of the same name on Jay-Z’s album “4:44,” and a virtual-reality series currently in development with Emmy-winning Felix & Paul Studios. MacLachlan also was a producer of “Junior,” an episodic series written and directed by Cassavetes for Blackpills that premiered on Vice and recently was featured on Facebook Watch.

Big Block is a creative services company, technology investor and IP accelerator that works with leading consumer, entertainment, and technology industry brands, including Under Armour, Ford Motors, ESPN, and Enterra Solutions. The company produces all forms of visual content, original entertainment properties, live-entertainment experiences and media+tech IP. In addition, Big Block actively invests in companies and people in emerging technology, media, and lifestyle companies, including the most advanced AI. By combining technology and active investments with creative, Big Block focuses on better activating engaged audiences around content and turning conversations into valuable experiences and transactions.



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