Agenda Updates for PROGRAMMATIC I/O San Francisco

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PROGRAMMATIC I/O San Francisco takes place April 10-11, 2018 at the San Francisco Marriott Marquis.

Day 1 – 9:30 a.m. – Programmatic Essentials Buy-Side Workshops – “Unlocking In-flight Omnichannel Measurement” – Jeremy Gold from Oath and Chris Osner-Hackett from Kellogg explore a new measurement solution.
Day 1 – 1:30 p.m. – Ops Talks – “How To Leverage Demand Path Optimization To Improve Yield And Long-Term Success” – Intermarket’s Erik Requidan explains Demand Path Optimization.
Day 1 – 2:00 p.m. – Programmatic Essentials Buy-Side Workshops – “How-To Improve B2B Programmatic Through Data, Targeting And Sales” – Pat O’Brian from Dun & Bradstreet and Brennan Beyer from DataXu discuss best practices for programmatic B2B.
Day 1 – 2:00 p.m. – Programmatic Essentials Sell-Side Workshops – “Best Practices For Programmatic And Audio” – Spotify’s Julie Clark breaks down the possibilities of audio.
Day 1 – 2:20 p.m. – Location & Apps Workshops – “Mobile Fraud” – Andreas Naumann from Adjust educates attendees on how to screen user acquisition campaigns.
Day 1 – 3:25 p.m. – Ops Talks – “How To Stand Up A Multi-Touch Attribution System” – Vivian Chang from RetailMeNot offers guidelines and tips for training your MTA software.
Day 1 – 4:25 p.m. – Ops Talks – “How to Get More Out Of Your Data” – Meredith Corp’s Cheryl Dahlquist shares the questions and conversations you should be having with your data partners.

Day 2 – 9:25 a.m. – The Plenary Program – “Facebook On Mobile Ad Trends” – Learn the latest from Facebook executive Mark Rabkin.
Day 2 – 11:50 a.m. – The Plenary Program – “Digitization of TV: Convergence And Culture Shock” – FreeWheel’s Hervé Brunet discusses how digital video and TV convergence can optimize value.

 

THE FULL ROSTER OF EVENTS IS BELOW…

DAY 1 — TUESDAY, APRIL 10

PROGRAMMATIC ESSENTIALS BUY-SIDE WORKSHOPS

9:00 AM – How To Personalize Social Ads With Dynamic Creative (DCO)
9:30 AM – Unlocking In-Flight Omnichannel Measurement
10:00 AM – What Does A Good DMP Look Like?
10:55 AM – Programmatic: Key Numbers, Key Trends
11:25 AM – How To Use Transparent Data To Reduce Programmatic Waste
11:55 AM – Programmatic In-House: Best Practices for the Agency/Marketer
1:30 PM – Advanced Supply Path Optimization For Buyers
2:00 PM – How-To Improve B2B Programmatic Through Data, Targeting And Sales
2:30 PM – Artificial Intelligence (AI) Essentials
3:25 PM – Using Programmatic To Amplify Influencer Marketing
3:55 PM – Advanced TV: From Programmatic To Addressable For B2C And B2B
4:25 PM – How To Train Your DSP

PROGRAMMATIC ESSENTIALS SELL-SIDE WORKSHOPS

9:00 AM – How to Understand Differences Between Data Types of Usage
9:30 AM – Special Presentation From Quantcast
10:00 AM – Demystifying The Publisher DMP
10:55 AM – Best Practices For Audience Extension
11:25 AM – Special Presentation
11:55 AM – How To Stand Up A Publisher Ad Stack
1:30 PM – Private Marketplace (PMP) Master Class
2:00 PM – Best Practices for Programmatic and Audio
2:30 PM – How To Power-Up With A Programmatic Agency
3:25 PM – Understanding How DSPs See Your Inventory
3:55 PM – How To Build And Leverage A Unified Data Stack
4:25 PM – How To Use Programmatic For Content Strategy

PROGRAMMATIC OPS TALKS

9:00 AM – Can We Trust Third-Party Data Segments?
9:30 AM – A Road Map To Premium Scale
10:00 AM – Blockchain: Beyond The Buzzword
10:55 AM – How Ops Should Be Organized
11:25 AM – Special Presentation From Tremor Video DSP
11:55 AM – Implementing GDPR Requirements
1:30 PM – How To Leverage Demand Path Optimization To Improve Yield
2:00 PM – Ops Talks Presentation
2:30 PM – Best Practices On AI & Personalization For B2B Marketing
3:25 PM – How To Stand Up A Multi-Touch Attribution System
3:50 PM – Streamlining the Ad Tech Stack, For OTT and Beyond
4:25 PM – How to Get More Out of Your Data

SPOTLIGHT: LOCATION & APPS

1:30 PM – A Market Perspective On Apps
2:00 PM – Special Presentation
2:20 PM – Mobile Fraud Presentation
3:15 PM – Making In-App Measurement Work
3:45 PM – Programmatic DOOH: Activating Audiences By Location
4:15 PM – Localization + Personalization + Scale
4:45 PM – Spotlight: Location & Apps Concludes

PROGRAMMATIC 101

9:00 AM – 12:30 PM – A crash course on programmatic

DAY 2 — WEDNESDAY, APRIL 11

THE PLENARY PROGRAM

9:00 AM – Welcome
9:05 AM – Marketer on Blockchain in Media: Trace Rutland, Tyson Foods
9:25 AM – Fireside chat: Mark Rabkin, VP, Facebook
9:45 AM – Special Presentation from The Trade Desk
10:05 AM – Shades Of In-Housing
11:10 AM – Publisher Case Study: News Corp’s Platform Approach
11:30 AM – Marketer Case Study: Josh Palau, Bayer Consumer Health
11:50 AM – Digitization of TV: Convergence and Culture Shock
12:10 PM – Omnichannel Buying Remains More Promise Than Reality
1:30 PM – The Final Countdown: GDPR In Focus
2:05 PM – Special Presentation from IBM
2:20 PM – Publisher Presentation: Susan Parker, The New York Times
2:40 PM – Fireside chat: Paul Muret, VP, Google
3:25 PM – Marketer Case Study
3:45 PM – Investor And Acquirer Perspectives On Programmatic
4:05 PM – Fine Tuning The Agency: Arun Kumar, Global President, Cadreon

Agenda: https://programmatic.io/sf/#agenda

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