New acquisition to bolster publisher relationships and advance the company’s technology; creates the largest video Native Advertising company in the world
ADYOULIKE, an in-feed native ad platform and pioneer in native advertising, announced the acquisition of video technology platform Pulpix, a company that helps deliver better engagement for brands combined with a powerful recommendation engine for the world’s leading brands and publishers.
Terms of the deal were undisclosed. Pulpix, a Y Combinator startup alum, is a three-year old company based in New York and Paris. Its platform uses AI and real-time analytics to power content recommendation for users and provides a better viewing experience.
Similar to how streaming services cultivate and contextualize their user channels, Pulpix offers publishers a way to deliver more personalized content recommendation for video viewers.
Since launching, Pulpix has improved its performance from a +10% to +150% uplift in video views for its publisher partners. “Pulpix is a Netflix-grade recommendation engine with a Facebook-like video feed, and the most powerful video experience I have ever seen,” says ADYOULIKE CEO Julien Verdier (pictured top left). “This collaboration is a natural fit, as Pulpix will continue to help us deliver great native content and compelling storytelling that lifts engagement for brands and publishers. We look forward to welcoming them to the ADYOULIKE team and working together to push the boundaries of the native advertising space.”
“We always believed video experiences should come with advertising solutions that respect consumers while matching expectations of publishers and advertisers. Our merge with ADYOULIKE, a global leader in Native Advertising, is a powerful combination that will enable us to create the best Native Video company,” says Pulpix Co-Founder and CEO Sabry Otmani.
ADYOULIKE’s acquisition of Pulpix comes on the heels of recent office expansion and continued hirings in the US. The company continue to expand internationally across EMEA and Asia. In addition to this the company has boosted its senior leadership team in 2018 with the appointment of a new UK Managing Director, Lee Gibson, who joins the London office from Outbrain; and Damien Peponnet as France Managing Director, who joins from Oath/AOL, in Paris. ADYOULIKE native advertising platform helps create a personalized and contextual experience for users while creating a higher level of consumer engagement for brands and publishers to achieve their digital marketing goals.
Aprimo Introduces New Idea Lab Solution to Help Marketers Move More Quickly from Ideation to Distribution of Higher Quality Content
Aprimo, a global marketing operations and digital asset management (DAM) technology company, announced new capabilities that help content marketers solve the planning and collaboration process challenges they face.
The new capabilities include Aprimo Idea Lab – a new ideation solution that helps content marketing and creative teams ideate faster and better in the early stages of the content ideation and planning process. Aprimo Idea Lab is the only ideation solution on the market that connects into the best-of-breed Aprimo platform, which includes workflow management and digital asset management solutions that help content marketers integrate processes and move more seamlessly through the end-to-end content lifecycle.
Springboard creative ideation with Aprimo Idea Lab
Idea Lab enables content marketing teams to digitize the content ideation process. The solution provides teams a visual canvas to help marketers quickly create ideas and decide which ones should move into the market with the following capabilities:
- Idea workspaces to help collect and share early-stage ideas.
- Dynamic, ad-hoc collaboration capabilities to allow teams to quickly and easily brainstorm new concepts together.
- Flexible planning and calendar capabilities to easily view when and where ideas can be brought to market.
- Connect finalized ideas into actionable marketing plans.
- A single cloud-based solution to manage the entire content lifecycle at scale.
“Today’s content marketers are faced with challenges when it comes to the process of ideation, organization and rolling out the necessary steps of a customer experience. Many team members have their own methods of taking notes, sharing ideas or collaborating. This makes it increasingly difficult to visualize and understand ideas, and ultimately decreases the speed in getting new experiences out the door,” said Ed Breault, VP, Head of Marketing, Aprimo (pictured above left). “Through our team’s own implementation of the new content marketing solutions, we’ve been able to better manage and track ideas, while increasing overall productivity and collaboration.”
Article Editor extends content capabilities to content marketers
In addition to Idea Lab, Aprimo also announced capabilities for content marketers including Article Editor in its Digital Asset Management product. Article Editor enables content marketers to support text-based content along with rich media content in one single, easy-to-use interface. Content marketing teams can create and edit publishable marketing copy content, store channel-agnostic copy or configure channel-specific templates, and search and insert DAM assets – including images and videos.
Streamline content marketing strategy with Aprimo
With Aprimo’s new capabilities, content marketers and creative teams can reduce overall time-to-market while increasing productivity and improving time savings through more efficient creative planning and reduced usage of manual tools. These new capabilities support existing Aprimo capabilities for content marketers, creatives and agencies, like the ability to:
- Automate content workflows and processes
- Easily create and share content plans and calendars
- Dynamically collaborate on work-in-progress content with workflow and annotations
- Curate content with digital asset management capabilities
“Like other marketers, our team understands that content marketing is critical to creating dynamic and impactful connections with our customers. But when faced with many disconnected components, from ideation to approvals, scheduling, and asset management, we needed a partner to help address these challenges,” said a large financial services firm using Idea Lab. “Aprimo has helped us bridge the gap between all of these stages to better strategize on content and ultimately create those powerful connections our customers desire through storytelling.”
Aprimo Idea Lab is now available to Aprimo customers. For more information, visit the Aprimo Resources page to learn more.
Prosper Group Adds Senior Counselor Rich Jernstedt To Team of Strategic Advisors
Strengthening its reach as the leading national advisory firm to owners of marketing and communication agencies, Prosper Group today announced the addition of former agency CEO, Rich Jernstedt (pictured left), to the firm’s roster of strategic advisors.
Rich was CEO for 12 of his 26 years at Golin, where he helped develop the one-office firm to one of the largest integrated communications agencies in the world. He recently spent four years as a consultant to the global public relations firm, Porter Novelli. During part of his seven years at Fleishman Hillard, he was its CMO.
“The addition of Rich Jernstedt to our team provides our clients access to strategic and practical guidance toward building an agency of the future,” commented Alex Halbur, managing partner at Prosper Group. “Rich’s depth of experience as an agency leader will help guide today’s agency CEOs through the challenges and opportunities of growth and development.”
Prior to his work in communications agencies, Rich spent five years in the corporate and marketing communications department of a global packaging firm. He traveled around the world on Navy aircraft carriers for three years as a Public Affairs Officer.
Rich has been a board member of the Arthur Page Society and currently serves as co-chair of the Development Committee. He was a board member of the Institute for Public Relations and a founding board member and chairman of the PR Council (formerly Council of Public Relations Firms). Rich will continue to lead his consultancy, The Jernstedt Company, located in Chicago.
“Helping agency owners in the Midwest benefit from the services of Prosper Group will be a total pleasure,” Rich added. “The experience and expertise of the team is such a terrific resource to support business success. We want that here, too,” added Rich Jernstedt.