Sublime Skinz, a company devoted to high-impact, non-intrusive digital advertising, has announced it will launch two new interactive mobile ad formats – The Capsule and The Video – at this year’s Mobile World Congress. These innovative, premium formats provide a variety of features to enhance the user experience.
Created for mobile web campaigns, the new formats – which can be sold both direct and programmatically – are designed to elevate engagement and create opportunities for more effective branding. Both consist of two banners positioned at the top and bottom of the web page, along with a side panel that displays content when swiped open by the user.
Both of these new formats, while enhancing the user experience, also boast an impressive engagement rate of 4-5%. The Capsule’s responsive panel has been developed with HTML5 and is optimized to offer a host of interactive elements, including vertical and horizontal slideshows, video, configurators, 360° product views, and store locators. The Video format has been designed to deliver enhanced video ads seamlessly to users, and can be optimized for a single vertical or traditional asset.
The Capsule and The Video mobile formats provide advertisers with comprehensive KPI feedback, including impressions, page and product views, panel engagement rates, global click-through rates, and average video completion rates.
Andrew Buckman, Managing Director EMEA at Sublime Skinz (pictured top left) said: “These new formats further demonstrate Sublime Skinz’s commitment to providing non-invasive but powerful solutions to advertisers and agencies. With 73% of people in the UK using their smartphones to access the internet on a daily basis, it’s more important than ever to remember that the user is king. These two new formats provide a streamlined and engaging experience that continues to put the user first with interactive and non-intrusive ads. For advertisers, the high engagement rate of the panel and the extensive KPI measurements are attractive prospects that ensure they reach their target audience, while also allowing them to effectively manage campaigns.”
About Sublime Skinz
Sublime Skinz is a global high-impact advertising marketplace. It is the first platform of its kind to provide multi-device advertising, working with advertisers, publishers, media agencies, and trading desks to drive efficient and effective campaigns at scale.
Founded in 2012, the Paris-based company has developed an international reach with offices in London, San Francisco and New York, and boasts an impressive network integrated with more than 3,500 websites worldwide. Sublime Skinz was honoured as the ‘audience favourite’ winner of the Launch: Silicon Valley World Cup Tech in 2014, and in 2016 was awarded Ernst & Young’s ‘Born Global’ prize and Business France’s ‘International Trophy of Digital Business.’