Leah Perlmutter, Director of Research at Open Mind Strategy; Mundo Inc. Exclusive Performance Ad Provider to VIAGP; BEN Hires Maria Teresa Hernandez as VP, Client Development

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Leah Perlmutter (pictured left) has been promoted to the position of director of research and strategy (formerly senior researcher & strategist) at Open Mind Strategy(OMS), announced Lianna Willoughby, managing director.

 

“Leah is a major asset to Open Mind Strategy. She is expert at connecting with consumers and earning the trust needed to unlock their opinions, passions and unmet needs. Leah has not only mastered the art of listening, she is adept at recognizing the strategic potential in even the most simple consumer observations, helping drive actionable insights for our many clients,” said Allison O’Keefe Wright, executive vice president
Ms. Perlmutter is Open Mind’s resident cultural anthropologist, specializing in ethnography. In her six years at OMS, Leah has literally and figuratively opened the doors for clients to consumers’ homes and excels at uncovering the truth with respondents no matter the topic. Through leading innovative generational deep-dive assignments, she has uncovered trends surrounding music, social media, online and television behaviors, fashion, relationships and goals.
About Open Mind Strategy
Open Mind Strategy, LLC is a research and brand strategy company. Robin Hafitz, founded OMS in 2010, with the mission of providing more human intelligence research intelligence that respects consumers as human beings, and that is tailored to meet the needs of demanding clients.The OMS team is proud to have worked with clients, such as A&E Networks, Amazon, BBC, CBS, Condé Nast, Facebook, Gannett, iHeart Media, MTV, NBCUniversal, Netflix, Scripps Networks, Unilever, Verizon and many more.


Mundo Inc. exclusive performance ad provider to VIAGP

Mundo Inc., an online performance-based advertising company, announced that Mundo Inc. has been appointed as the exclusive performance advertising service provider to VIAGP Inc., the Grand Prix marketing agency. Mundo is continuing its successful track record in bringing performance marketing to sport after going live with its agreement to deliver incremental advertising performance for STACK MEDIA. The MUNDO performance marketing network has proven successful in connecting advertisers in sports with an engaged audience with a robust data-rich suite of advertising technology.

“We are very excited about this partnership” said Ted Dobrzyski, President of VIAGP. “MUNDO’s audience engagement has proven to be among the highest in the sports vertical. The sophistication of the MUNDO platform will provide VIAGP clients with the competitive edge needed to build staying brand awareness and drive profitability with VIAGP’s digital campaigns.”

VIAGP has been working in Formula 1 racing for over 17 years. They have mastered this challenging, specialised industry. VIAGP’s dedication to their partners’ success has created long-lasting, exclusive relationships with a broad range of clients. The new relationship with Mundo will allow for increased audience reach, share of voice, and ROI for VIAGP clients.

Under the agreement, Mundo will deliver advertising campaigns for VIAGP across the Mundo Network and STACK web properties. Mundo will also collaborate with VIAGP to develop custom performance advertising programs for its partners.

Mundo clients will benefit from the increased reach provided by VIAGP’s existing advertising channels.

About VIAGP

VIAGP’s primary focus is the creation of strategic marketing partnerships in international motorsport. VIAGP’s wealth of experience and their global network spans diverse businesses and cultures across five continents. Extensive experience creating winning campaigns from innovative ideas leverage deep connections within Formula 1 racing. VIAGP is an agency that delivers on brand alignment, strategic marketing, sponsorship acquisition, event marketing, and campaign management.

About Mundo Inc.

Mundo is a global, online, performance-based advertising technology company. Mundo leverages billions of user specific data points to efficiently acquire and retain mobile and desktop customers for advertisers, while generating monetization channels for publishers. Mundo’s solution, which is powered by its proprietary cloud-based MUNDOCore platform, uses predictive software algorithms to drive user engagement by optimally pairing publisher traffic with advertiser campaigns.



Branded Entertainment Network (BEN) Expands Multicultural Programming Offerings for Brands

BEN hires Maria Teresa Hernandez as Vice President of Client Development to lead multicultural business development

BEN, the global market leader in brand integration in streaming, TV, film and influencer programming, with 5,000 brand integrations during 2017 valued at over $1 billion, today announced a major expansion of multicultural program opportunities for clients, as well as the hiring of Maria Teresa Hernandez as Vice President of Client Development to lead business development with brands seeking to reach multicultural audiences.

Multicultural audiences aren’t just among the fastest growing in the United States – adding 2.3 million people every year, according to Forbes – they are also among the most connected. According to Statista, 73% of U.S. Hispanics and 65% of African Americans subscribe to Netflix, and 56% of U.S. Hispanics use their Netflix account at least once per day. In addition, according to Marketing Land, U.S. Hispanic millennials spend 25% more of their time consuming content on mobile devices than their peers in the general population.

As multicultural audiences make the transition to ad-free programming, marketers are increasingly turning to brand integration as the must-have strategy to effectively reach them. BEN has enhanced its industry-leading technology platform, allowing brands to identify programming opportunities that over-index with multicultural audiences. Brands can easily search streaming, TV, film and influencer programming by ethnic demographics and language, helping them execute the entertainment integrations that will be most effective with their target audiences.

In her new role, Maria Teresa will be responsible for driving new business efforts with multicultural clients. Prior to BEN, Maria Teresa served as the Vice President of Client Strategy at Orion. She has served on the board of Interpublic Group’s Hispanic Resource Group and currently serves on the She Runs It National Multicultural Alliance Committee. She will report to Kristin Glushon, BEN’s Executive Vice President of Client Development.

“Advertising is undergoing a paradigm shift away from traditional ad-supported media that has been years in the making, and I’m thrilled to join BEN, which is at the forefront of entertainment marketing,” says Hernandez. “Multicultural consumers are hungry for authentic brand connections providing inclusivity and representation. I look forward to working with brands to build strong, authentic connections with multicultural audiences.”

“Cultural and Hispanic audiences are not only the fastest-growing audiences, but have much different viewing behaviors than the general population. Targeting and getting inside the entertainment these viewers are watching provides brands with a unique opportunity to reach multicultural audiences through the content, stories, characters and talent they know and love,” says Gary Shenk, CEO of BEN. “Maria Teresa has an incredible track record building authentic connections between brands and multicultural consumers, and having her spearhead this initiative is another step forward in BEN’s commitment to helping brands reach audiences where traditional advertising cannot.”

BEN has a strong legacy of working with brands in the multicultural space including integrations from Chevy (GM) in Netflix’s “Club de Cuervos,” Dunkin’ Donuts in “Orange is The New Black,” Jose Cuervo (Proximo) in “Narcos,” and Electronic Arts (EA) in its influencer campaign supporting the release of “FIFA 18.”

About Branded Entertainment Network (BEN)

Branded Entertainment Network empowers agencies, brands, publishers and other media producers to capture the attention of audiences worldwide by integrating premium and timely entertainment content into their communications. From the world’s leading brand integration platform (BEN), to the global leading agency for rights and music clearances (Greenlight), Branded Entertainment Network helps elevate projects, amplify brands and captivate audiences. Major brands working with BEN include Microsoft, Zillow, Honda, Freixenet, Ubisoft, Motorola, GM, Dunkin’ Donuts, Jose Cuervo, CKE Restaurants, Hyundai, Motorola, Orange Theory, Dolby, Wix, Wounded Warrior Project, KFC, and Dyson. In 2017, BEN was listed to the Inc. 5000 list as one of America’s Fastest Growing Private Companies.

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