Latest Agenda-PROGRAMMATIC I/O San Francisco–April 10-11, 2018

0
991

PROGRAMMATIC I/O San Francisco, April 10-11, 2018 at the San Francisco Marriott Marquis has released the latest agenda. To register, click here.

DAY 1 — TUESDAY, APRIL 10

PROGRAMMATIC ESSENTIALS BUY-SIDE WORKSHOPS
9:00 AM – How To Personalize Social Ads With Dynamic Creative (DCO)
9:30 AM – Special Presentation From Oath
10:00 AM – What Does A Good DMP Look Like?
10:55 AM – Programmatic: Key Numbers, Key Trends
11:25 AM – Special Presentation From OwnerIQ
11:55 AM – Programmatic In-House: Best Practices
1:30 PM – Advanced Supply Path Optimization For Buyers
2:00 PM – Special Presentation From Dun & Bradstreet
2:30 PM – Artificial Intelligence (AI) Essentials
3:25 PM – Using Programmatic To Amplify Influencer Marketing
3:55 PM – Advanced TV: From Programmatic To Addressable For B2C And B2B
4:25 PM – How To Train Your DSP

PROGRAMMATIC ESSENTIALS SELL-SIDE WORKSHOPS

9:00 AM – How to Understand Differences Between Data Types of Usage
9:30 AM – Special Presentation
10:00 AM – Demystifying The Publisher DMP
10:55 AM – Best Practices For Audience Extension
11:25 AM – Special Presentation
11:55 AM – How To Stand Up A Publisher Ad Stack
1:30 PM – Private Marketplace (PMP) Master Class
2:00 PM – Special Presentation
2:30 PM – How To Power-Up With A Programmatic Agency
3:25 PM – Understanding How DSPs See Your Inventory
3:55 PM – How To Build And Leverage A Unified Data Stack
4:25 PM – How To Use Programmatic For Content Strategy

PROGRAMMATIC OPS TALKS

9:00 AM – Can We Trust Third-Party Data Segments?
9:30 AM – Ops Talks Presentation by Teads
10:00 AM – Blockchain: Beyond The Buzzword
10:55 AM – How Ops Should Be Organized
11:25 AM – Ops Talks Presentation
11:55 AM – Ops Talks Presentation
1:30 PM – How To Leverage Demand Path Optimization To Improve Yield
2:00 PM – Ops Talks Presentation
2:30 PM – Best Practices On AI & Personalization For B2B Marketing
3:20 PM – How To Address Cross-Platform Audiences
3:50 PM – Streamlining the Ad Tech Stack, For OTT and Beyond
4:20 PM – Audio and Programmatic

SPOTLIGHT: LOCATION & APPS

1:30 PM – A Market Perspective On Apps
2:00 PM – Special Presentation
2:20 PM – Optimizing The Omnichannel
3:15 PM – Publishing The App
3:45 PM – Programmatic DOOH: Activating Audiences By Location
4:15 PM – Localization + Personalization + Scale
4:45 PM – Spotlight: Location & Apps Concludes

PROGRAMMATIC 101

9:00 AM – 12:30 PM – A crash course on programmatic


DAY 2 — WEDNESDAY, APRIL 11

THE PLENARY PROGRAM

9:00 AM – Welcome
9:05 AM – Exploring Blockchain With The Marketer
9:25 AM – Fireside chat: Mark Rabkin, VP, Facebook
9:45 AM – Special Presentation from The Trade Desk
10:05 AM – Shades Of In-Housing
11:10 AM – Publisher Case Study: News Corp’s Platform Approach
11:30 AM – Marketer Case Study
11:50 AM – Special Presentation
12:10 PM – Omnichannel Buying Remains More Promise Than Reality
1:30 PM – Rooting Out Waste In Mobile
2:05 PM – Special Presentation from IBM
2:20 PM – Publisher Presentation: Susan Parker, The New York Times
2:40 PM – Fireside chat: Paul Muret, VP, Google
3:25 PM – Marketer Case Study: Brent Bouldin, Bank of America
3:45 PM – Investor And Acquirer Perspectives On Programmatic
4:05 PM – Leading The Charge – Scott Hagedorn, CEO, Hearts & Science

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here