Kantar, WPP’s data and investment division, today announced the launch of Kantar Consulting, an integrated sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers.
Kantar Consulting offers fully integrated ‘brand and marketing’, and ‘retail, sales and shopper’ consultancy. Built on a deep understanding of how and why people buy, Kantar Consulting was launched to help brands create, convert and commercialise demand through integrated, relevant and insights-driven brand and retail experiences.
Discussing future growth opportunities, Phil Smiley (pictured top left), CEO, Kantar Consulting, commented, “Our diverse team combines researchers, analysts, consultants, creatives, developers and practitioners to partner with clients in the new ways their business requires today. We go beyond strategy with a promise to build internal capability and to ensure strategy makes its way into execution, producing tangible results. Connected to the Kantar and WPP ecosystems, Kantar Consulting has unmatched capability across data, insight, creative, digital, analytics and the full end-to-end suite of marketing and sales services.”
Kantar Consulting is formed from the merger of four founding brands; Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail. Those four brands offer a wide range of expertise: Kantar Added Value in cultural understanding, brand purpose and positioning; Kantar Futures in consumer foresight and trends and brand strategy; Kantar Retail as retail, sales and shopper specialists; and Kantar Vermeer as organisational excellence experts and leaders in marketing ROI.
Eric Salama, CEO, Kantar added: “As one combined capability Kantar Consulting is dedicated to, and aligned around, human understanding; how we buy, live, think, and behave. By integrating their respective world leading capabilities we can now support clients at every phase of defining where to play and how to win.”
Kantar Consulting launches with over 1,000 analysts, thought leaders, software developers and expert consultants world-wide. Kantar Consulting also owns market leading assets including PoweRanking, RetaiI IQ, RichMix, XTEL, VR Infinity, GrowthFinder, Global Monitor, and the ‘Marketing, Insights and Purpose 2020’ series.