So why create an app when a website can do the job faster, better and with fewer resources?
Not long ago, everything had to be rendered server-side, simply because the browsers and devices were not powerful enough. About two years ago, browsers and devices finally became powerful enough to render a page completely client-side – no server required, catalyzing the potential of serverless CMS tools. One big advantage of these developments is that web pages now start to feel more like native mobile apps on mobile devices and, of course, on desktop browsers as well. Sites built on ReactJS are more interactive, app-like while not being an app. They deliver faster experiences because the logic is rendered locally and the amount of data transferred from external servers is minimized.
When Websites Are A Better Choice
Apps aren’t going away completely – at least not yet. Native apps remain the best option for highly interactive games, location services and graphic-heavy operations like photo editing.
However, for those use cases that don’t require that level of interaction, such as travel guides, cooking apps, product launch-centric apps (e.g. promotion for a new car), event sites for conferences, a website built on ReactJS does everything you need – better, at a lower price point, and with dramatically shortened deployment cycles.
Plus, you’re no longer at the mercy of the App Store review team or at risk of having your app banned out of the blue. Instead of having to rely on Apple’s iOS team to get an app updated in the App Store to fix a bug or introduce a new feature, you can just do it yourself. By going with a site over an app, you own your own destiny.
When it comes to short-lived pages, websites are also a far better choice. It’s difficult to convince people to download an app for a movie premiere, for example. And for event marketing and experience marketing, instead of creating a one-off event app, you’d be better off using a client-side rendered web page, accessible via an iOS or Android icon that automatically opens the event site in the user’s web browser. There’s no argument here: app and website are virtually the same thing, simply an icon click away.