Anurag Harsh Joins IPsoft; Aprimo Adds Mark Fera; Matt Knust Joins Aki Technologies

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IPsoft Appoints Digital Management Visionary, Anurag Harsh, as Chief Marketing Officer

IPsoft, the leader in artificial intelligence, cognitive and autonomic solutions, today announced the appointment of Anurag Harsh (pictured left), a well-known business leader in the technology industry, as Chief Marketing Officer (CMO).

As CMO, Harsh will lead the company’s global marketing efforts across 16 countries, taking a primary role in accelerating the growth of the company’s groundbreaking AI technology including Amelia, the world’s most human AI. This includes global brand and market strategy, thought leadership, media and analyst relations, digital and linear programs, as well as market engagement activities to elevate the understanding of artificial intelligence and IPsoft’s pioneering role in it.

“Anurag is a distinguished leader in the field of digital disruption. When it came to selecting a CMO who could authoritatively differentiate solutions in AI, we could not find another that has published seven books on the topic, three of which were Amazon bestsellers. His track record at Ziff Davis shows that he can leverage his digital insight to cement IPsoft’s market-leading position as the premier provider of Enterprise AI solutions,” said Chetan Dube, CEO of IPsoft.

Harsh, voted one of LinkedIn’s Top Voices (#1 in Tech) most recently played a leading role at Ziff Davis, one of the world’s largest digital media companies, with brands that include PCMag, Mashable, IGN and Everyday Health, where, as founding executive he led the strategic development of the publisher from a privately held company into a multi-billion-dollar, public company, reaching over 150 million worldwide in 114 countries. Harsh has also led senior management roles with IDG, CBS and CNN. An alum of the Wharton School and Massachusetts Institute of Technology where he was a Sloan Fellow, Harsh is a published author of seven books, a contributing columnist to leading US publications with over 400 published articles, and a musician that has performed two solo concerts at the Carnegie Hall.

“Artificial Intelligence is the general-purpose technology of our era along the lines of the steam engine, electricity, and the internal combustion engine. I’m therefore delighted to be joining IPsoft, the world leader in truly cognitive and autonomic solutions for Enterprises, trusted by 1 in 5 of the Fortune 100,” Harsh said. “IPsoft’s exceptional products have transformed, elevated and inspired companies throughout the world. I’m looking forward to working with the IPsoft team to showcase the truly unique capabilities of Amelia, the most human AI in the world.”


Aprimo Adds Mark Fera to Lead Industry Solutions

Today, Aprimo announced the addition of Mark Fera (pictured left) as Senior Vice President of Industry Solutions. With over 25 years of experience with proven results across multiple key industries, including retail, lifestyle sciences and CPG, Fera will play a pivotal role in providing dynamic solutions that are tailored to each industry’s unique needs.

“Aprimo’s leading position as a global pioneer in cloud based, digital marketing operations is a testament to our client’s success,” said Mark Fera, Aprimo Senior Vice President of Industry Solutions. “I look forward to joining this world class team and helping provide market defining advantages to current and future Aprimo customers by creating individualized digital marketing solutions that evolve their brand, spur aggressive growth and generate long-term revenue.”

Under his leadership, Fera will lead a team of global experts that help organizations and address the most pressing needs of CMOs, CIOs and CFOs across the digital marketing spectrum, including managing and optimizing marketing spend, increasing marketing reach to consumers, driving campaigns into market with limited resources and protecting and extending digital properties, and lowering the overall cost of managing the marketing infrastructure. Fera will work collaboratively with Aprimo’s Americas Region, International Regions and Global Alliances.

“Mark’s addition continues Aprimo’s commitment in providing today’s business leaders a distinct competitive advantage,” said John Stammen, CEO of Aprimo. “As industries face unique business and marketing challenges, Mark’s addition enhances our ability to provide customized solutions that address the most pressing needs facing today’s businesses across all industries. We are very excited for Mark to join the team.”

Prior to joining Aprimo, Fera was Executive Director in Ernst & Young’s Advisory Practice where he led the practice in bringing innovative solutions to market, with a focus on growing the consumer packaged goods and life sciences industries with Fortune 100 clients. Fera also spent nearly a decade with Accenture, where he held a number of solution management and client leadership positions with Fortune 100 clients. Fera earned a B.A. in Economics from the University of Illinois at Urbana-Champaign.

Fera’s addition will help continue Aprimo’s customers achieve success across multiple verticals. For more information on past Aprimo success stories, please view past case studies featuring DellPhilipsXerox and Bank of America.


Matt Knust Joins Aki Technologies as Regional Vice President

Aki Technologies, the moment marketing science platform, today named Matt Knust (pictured left) Regional VP of Sales. In this role, Knust will lead the Midwest sales team and bring the moment marketing science platform’s state-of-the-art consumer insights and moment targeting to a wide array of advertisers, including retail, CPG and automotive brands. Knust will be based in Chicago.

“Brands increasingly understand that mobile success demands meaningful insight into the context of the consumer’s experience—not just the standard factors like time of day and location, but also the consumer’s frame of mind during a given moment,” said Scott Swanson, Aki CEO and co-founder. “Matt, with deep experience in mobile and shopper marketing, brings a unique perspective to the team and will be instrumental to the growth of our Midwest region. He’s an ideal addition to our stellar sales crew.”

Knust has led sales teams for industry-leading martech firms, having previously served as the VP of sales at Conversant where he led CPG and shopper marketing sales. In his time at Conversant, he led a team that managed $19 million in sales. Before that, he was VP of Shopper Marketing Sales at MaxPoint, overseeing 25 sellers nationally. Prior to MaxPoint, Matt was a Group Sales Manager for News America Marketing, a division of News Corp where he grew the Midwest region to $37 million in sales.

“Reaching the customer when they are receptive is the key to influencing purchasing behavior. Aki Technologies’ moment marketing science offers an innovative and exceptionally precise way to identify mobile consumers when they’re in the right frame of mind for a brand message,” said Knust. “I’m excited to bring Aki’s awesome innovations to more agencies and advertisers.”

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