Industry Preview Agenda Update

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Below is the latest update on the agenda for Industry Preview, which takes place January 17-18, 2018 at the Grand Hyatt New York. It offers a look at what to expect in the next 12 months in marketing technology.

  • DAY 1 — WEDNESDAY, JANUARY 17
9:05 AM – The Four: What To Do – Scott Galloway, Founder, L2
9:30 AM – The Marketer In The Year Ahead – Louis Paskalis, Bank of America
9:55 AM – The Parting Of The Clouds – Damian Garbaccio, EVP, Nielsen Marketing Cloud
10:15 AM – 2018: All the Facts, Figures and Trends You Need to Know – Geoff Ramsey, Co-founder, Chief Innovation Officer, eMarketer
11:00 AM – To The Trade – Panel discussion with CEOs from three of the industry’s trade associations
11:35 AM – DMPs Are Dead. Welcome To The CDP Era. – Michael Katz, Cofounder and CEO, mParticle
11:50 AM – Amazon In 2018 – Seth Dallaire, VP, Global Advertising Sales and Marketing, Amazon Media Group
12:10 PM – Lightning In The Blockchain – Sandra Ro, Managing Partner & COO, UWINCorp
1:30 PM – A Look Ahead With Facebook – Carolyn Everson, VP, Global Marketing Solutions, Facebook
1:50 PM – Connected TV: Mapping Tomorrow’s World Today – Mark Zagorski, CEO, Telaria
2:05 PM – Over-The-Top 2018 – Panel discussion
2:40 PM – The IPG Way – Michael Roth, Chairman and CEO, Interpublic
3:20 PM – Ask The Oracle – Jonah Goodhart, SVP and Eric Roza, General Manager & SVP, Oracle Data Cloud
3:40 PM – Why Ad Dollars Shift – Dan Salmon, Equity Research Analyst, BMO Capital Markets
4:00 PM – Initiatives Ahead At The FCC – Michael O’Rielly, Commissioner, Federal Communications Commission
4:25 PM – Marketing’s Role As Enabler Of The Consumer-Driven Growth Revolution – Bill McDermott, CEO, SAP
  • DAY 2 — THURSDAY, JANUARY 18
9:05 AM – Innovation Ahead For Google – Brad Bender, VP, Product Management, Google
9:25 AM – NBCU Now – Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal
9:45 AM – Consumer Engagement In The Age Of Intelligent Marketing – Jon Suarez-Davis, CSO, Salesforce Marketing Cloud
10:05 AM – The Big Blue Looking Glass – Bob Lord, Chief Digital Officer, IBM
10:45 AM – Restoring Trust In The Ad Tech Marketplace – Panel discussion
11:20 AM – How To Prevent GDPR From Throwing Your Digital Strategy Into A Tailspin – Fatemeh Khatibloo, Principal Analyst, Forrester
11:45 AM – From Precious To Workhorse: Why Native Advertising Is Breaking Out Of Its Box – Dan Greenberg, CEO, Sharethrough
12:00 PM – Key Trends For The CMO In 2018 – Alison Lewis, CMO, Johnson and Johnson
1:20 PM – The Media Maven – Henry Blodget, CEO and Editor, Business Insider
1:40 PM – Special Presentation from Quantcast – Konrad Feldman, CEO, Quantcast
1:55 PM – Eye On CBS – Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation
2:15 PM – 2018’s Media And Marketing Challenge: Identity – Panel discussion
3:00 PM – Telecommunication Meets Marketing Technology – Brian Lesser, CEO, AT&T Advertising
3:20 PM – The Year Ahead In Media – The Agency View – Steve King, CEO, Publicis Media
3:40 PM – Putting All The Pieces Together – Brian Andersen, Partner, LUMA

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