Programmatic advertising is one of today’s hottest marketing trends, with both B2B and B2C companies leveraging the technology. In the latest infographic from direct response agency Koeppel Direct, the company explains the current trends, pitfalls, solutions, and projected growth of programmatic advertising.
The infographic, Measuring the Impact of Programmatic Advertising, reveals that currently, 62% of marketers use programmatic advertising for brand campaigns and that programmatic ad spend is growing at about 20% annually. In fact, programmatic advertising is growing faster than both social and video, two top contenders for marketing dollars.
Benefits of Programmatic Advertising
There are many benefits of programmatic advertising:
- Improved efficiency
- Reduced human error
- Increased opportunities for real-time optimization, and more.
All this means that marketers can more easily analyze their campaigns and make changes for improved retargeting. However, pitfalls, including ad fraud and brand safety, are a real risk for marketers. These are addressed in the infographic with proposed technology solutions.