This represents the sixth consecutive quarter in which mobile devices accounted for more than 50% of all online video starts, with Q3 mobile-video starts growing 11.9% vs. Q3 2016, the study finds. Moreover, Ooyala forecasts that more than 60% of all video plays will be on mobile devices within the first half of 2018.
The use of mobile devices to view long-form video continues to grow dramatically, the report also found. Long-form time-watched grew nearly 77% on smartphones and nearly 70% for tablets in Q3 2017 vs. Q3 2016, while medium-form video consumption continued to decline.
This quarter’s report also tracks global variances in video consumption including quarter-over-quarter growth for long-form content, mobile growth in global markets, and emerging trends in online video advertising.