New integration enables streamlined access for ad buyers to leading,
third-party video viewability and verification vendors.
“Clients increasingly demand assurance that their ads are viewable and seen by real consumers,” said Steve Ahlberg, SVP of digital advertising products at comScore. “Our industry-leading verification solutions bring this accountability to digital advertising, and our partnership with Sizmek gives clients an even more efficient way to benefit from those services.”About Sizmek
Sizmek is the largest independent buy-side advertising platform that creates impressions that inspire. Sizmek operates its platform in more than 70 countries, with local offices in many countries providing award-winning service throughout the Americas, EMEA, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world.
About Integral Ad Science
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. IAS is headquartered in New York with global operations in thirteen countries.
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere.