, an independent buy-side advertising platform delivering impressions that inspire, announced its partnerships with DoubleVerify
and Integral Ad Science
(IAS) to grant advertisers greater workflow efficiency for HTML5 video measurement.
Working in tandem with Sizmek’s data enablement, creative optimization and media execution capabilities, Sizmek’s Verification API framework provides a unified, streamlined way of trafficking, as opposed to manually wrapping and sending tags back and forth between technology providers, which can delay campaign launches, amplify human error, and add experience-impacting latency.
“Our customers demand greater control and transparency in an increasingly complex ecosystem,” said Mike Caprio, Chief Growth Officer at Sizmek (pictured top left). “These partnerships are critical to supporting our clients to the fullest and showcases our commitment to helping customers realize the benefits of a unified platform that sits across the entirety of the media plan.”
New integration enables streamlined access for ad buyers to leading,
third-party video viewability and verification vendors.
“With the enormous growth in digital video advertising, it’s critical that technical platforms can deliver the speed and accuracy necessary to support the client demand,” said Steve Woolway, SVP of Business Development at DoubleVerify. “We applaud Sizmek for investing in the underlying technology and integration that support the most advanced levels of 3rdparty video measurement and authentication.”
The HTML5 video framework is fully supported by Sizmek’s In-Stream HTML5-based VPAID and In-Stream Enhanced Video formats.
“Clients increasingly demand assurance that their ads are viewable and seen by real consumers,” said Steve Ahlberg, SVP of digital advertising products at comScore. “Our industry-leading verification solutions bring this accountability to digital advertising, and our partnership with Sizmek gives clients an even more efficient way to benefit from those services.”About Sizmek
Sizmek is the largest independent buy-side advertising platform that creates impressions that inspire. Sizmek operates its platform in more than 70 countries, with local offices in many countries providing award-winning service throughout the Americas, EMEA, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world.
About Integral Ad Science
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. IAS is headquartered in New York with global operations in thirteen countries.
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere.