“Advanced Linear TV and Connected TV offer advertisers a wealth of opportunities for increased targeting and more accurate measurement,” said Mark McKee, EVP, Marketing & Sales, North America, Videology (pictured left). “It’s no surprise that we’re continuing to see these channels grow in our platform, and we don’t expect them to slow down anytime soon.”
Some key findings include:
- Spending on linear TV campaigns in the Videology platform using advanced data grew 60% for the first three quarters of 2017, compared to the same time period last year.
- The report found that advanced linear TV spending is coming from an array of categories with Pharmaceutical, Travel and CPG ranking as the top categories spending the most on data-enabled TV in Q3 2017.
- Similar to last quarter, the report found that over 96% of campaigns ran across screens, with 60% of those containing a CTV component.
- Since 2015, there has been an over 200% increase in the amount of ad requests for CTV.