January 17-18, 2018, New York City: AdExchanger’s Industry Preview
Two Days Focused On What To Expect In The Next 12 Months In Marketing Technology
DAY 1 — WEDNESDAY, JANUARY 17
9:05 AM – The Four: What To Do – Scott Galloway, Founder, L2
9:30 AM – The CMO In The Year Ahead – Speaker to be announced
9:55 AM – Special Presentation – Damian Garbaccio, EVP, Nielsen Marketing Cloud
10:15 AM – Where Will The Numbers Trend? – Geoff Ramsey, Co-founder, Chief Innovation Officer, eMarketer
11:00 AM – The Trade Association Outlook – Panel discussion
11:35 AM – Special Presentation from mParticle – Michael Katz, Cofounder and CEO,
10:15 AM – Where Will The Numbers Trend? – Geoff Ramsey, Co-founder, Chief Innovation Officer, eMarketer
11:00 AM – The Trade Association Outlook – Panel discussion
11:35 AM – Special Presentation from mParticle – Michael Katz, Cofounder and CEO,
mParticle
11:50 AM – Amazon In 2018 – Seth Dallaire, VP, Global Advertising Sales and Marketing,
11:50 AM – Amazon In 2018 – Seth Dallaire, VP, Global Advertising Sales and Marketing,
Amazon Media Group
12:10 PM – Special Presentation – Speaker to be announced
1:30 PM – The Face Of The Feed – Carolyn Everson, VP, Global Marketing Solutions,
Facebook
1:50 PM – Special Presentation from Telaria – Mark Zagorski, CEO, Telaria
2:05 PM – Over-The-Top 2018 – Panel discussion
2:40 PM – The IPG Way – Michael Roth, Chairman and CEO, Interpublic
3:20 PM – The Markets Of Digital – Dan Salmon, Equity Research Analyst, BMO Capital
Markets
3:45 PM – Ask The Oracle – Jonah Goodhart, SVP and Eric Roza, General Manager and
SVP, Oracle Data Cloud
4:05 PM – Featured Fireside Chat Presentation – Speaker to be announced
4:25 PM – Previewing The Industry: SAP CEO Bill McDermott
DAY 2 — THURSDAY, JANUARY 18
9:05 AM – Innovation Ahead For Google – Brad Bender, VP, Product Management, Google
9:25 AM – NBCU Now – Linda Yaccarino, Chairman, Advertising Sales and Client
Partnerships, NBCUniversal
9:45 AM – Special Presentation from Salesforce – Jon Suarez-Davis, CSO, Salesforce
Marketing Cloud
10:05 AM – The Big Blue Looking Glass – Bob Lord, Chief Digital Officer, IBM
10:45 AM – Restoring Trust In The Ad Tech Marketplace – Panel discussion
11:20 AM – How To Prevent GDPR From Throwing Your Digital Strategy Into A Tailspin
– Melissa Parrish, VP, Research Director, Forrester
11:45 AM – Special Presentation from Sharethrough
12:00 PM – Key Trends For The CMO In 2018 – Alison Lewis, CMO, Johnson and Johnson
1:20 PM – The Media Maven – Henry Blodget, CEO and Editor, Business Insider
1:40 PM – Special Presentation from Quantcast – Konrad Feldman, CEO, Quantcast
1:55 PM – Eye On CBS, Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS
1:55 PM – Eye On CBS, Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS
Corporation
2:15 PM – 2018’s Media And Marketing Challenge: Identity – Panel discussion
3:00 PM – Telecommunication Meets Marketing Technology – Brian Lesser, CEO, AT&T
Advertising
3:20 PM – The Year Ahead In Media – The Agency View – Steve King, CEO, Publicis Media
3:40 PM – Putting All The Pieces Together – Brian Andersen, Partner, LUMA