AdExchanger’s Industry Preview: Updated Agenda for January 17-18, 2018

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January 17-18, 2018, New York City: AdExchanger’s Industry Preview

Two Days Focused On What To Expect In The Next 12 Months  In Marketing Technology

 

DAY 1 — WEDNESDAY, JANUARY 17

  9:05 AM – The Four: What To Do –  Scott Galloway, Founder, L2
  9:30 AM – The CMO In The Year Ahead – Speaker to be announced
  9:55 AM – Special Presentation –  Damian Garbaccio, EVP, Nielsen Marketing Cloud
10:15 AM – Where Will The Numbers Trend? –  Geoff Ramsey, Co-founder, Chief Innovation                    Officer, eMarketer
11:00 AM – The Trade Association Outlook – Panel discussion
11:35 AM – Special Presentation from mParticle –  Michael Katz, Cofounder and CEO,
                  mParticle
11:50 AM – Amazon In 2018 –  Seth Dallaire, VP, Global Advertising Sales and Marketing,
                 Amazon Media Group
12:10 PM – Special Presentation – Speaker to be announced
  1:30 PM – The Face Of The Feed –  Carolyn Everson, VP, Global Marketing Solutions,
                  Facebook
  1:50 PM – Special Presentation from Telaria –  Mark Zagorski, CEO, Telaria
  2:05 PM – Over-The-Top 2018 – Panel discussion
  2:40 PM – The IPG Way –  Michael Roth, Chairman and CEO, Interpublic
  3:20 PM – The Markets Of Digital –  Dan Salmon, Equity Research Analyst, BMO Capital
                  Markets
  3:45 PM – Ask The Oracle –  Jonah Goodhart, SVP and  Eric Roza, General Manager and
                 SVP, Oracle Data Cloud
  4:05 PM – Featured Fireside Chat Presentation – Speaker to be announced

  4:25 PM – Previewing The Industry: SAP CEO  Bill McDermott

DAY 2 — THURSDAY, JANUARY 18

  9:05 AM – Innovation Ahead For Google –  Brad Bender, VP, Product Management, Google
  9:25 AM – NBCU Now –  Linda Yaccarino, Chairman, Advertising Sales and Client
                 Partnerships, NBCUniversal
  9:45 AM – Special Presentation from Salesforce –  Jon Suarez-Davis, CSO, Salesforce
                 Marketing Cloud
10:05 AM – The Big Blue Looking Glass –  Bob Lord, Chief Digital Officer, IBM
10:45 AM – Restoring Trust In The Ad Tech Marketplace – Panel discussion
11:20 AM – How To Prevent GDPR From Throwing Your Digital Strategy Into A Tailspin
                 –  Melissa Parrish, VP, Research Director, Forrester
11:45 AM – Special Presentation from Sharethrough
12:00 PM – Key Trends For The CMO In 2018 –  Alison Lewis, CMO, Johnson and Johnson
  1:20 PM – The Media Maven –  Henry Blodget, CEO and Editor, Business Insider
  1:40 PM – Special Presentation from Quantcast –  Konrad Feldman, CEO, Quantcast
1:55 PM –   Eye On CBS, Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS
                 Corporation
  2:15 PM – 2018’s Media And Marketing Challenge: Identity – Panel discussion
  3:00 PM – Telecommunication Meets Marketing Technology –  Brian Lesser, CEO, AT&T
                  Advertising
  3:20 PM – The Year Ahead In Media – The Agency View –  Steve King, CEO, Publicis Media
  3:40 PM – Putting All The Pieces Together –  Brian Andersen, Partner, LUMA

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