New Data Offering Includes Carrier-Level Demo, Interest & Intent Data.
PushSpring, an independent app-based mobile audience platform, announced a new data offering from Pinsight Media, a first-party mobile data and insights provider and wholly-owned subsidiary of Sprint. Marketers will now be able to leverage Pinsight’s carrier-level demographic, interest and intent data via PushSpring’s self-serve Audience Console.
This agreement marks an expansion of audience targeting capabilities for existing customers of the PushSpring Audience Console allowing marketers to build custom audiences including app ownership data from PushSpring combined with carrier-level Pinsight data.
The Audience Console will also include more than 20 curated Pinsight Personas, making it easy for marketers to execute a campaign based on a specific target audience. Unlike other segments, Pinsight Personas are built upon a foundation of verified, first-party mobile data. These audiences are continually updated to reflect the genuine, real-time lifestyle and intent of mobile consumers.
The real advantage for marketers is the ability to expand targeting beyond audiences who have downloaded an app. For example, in the beauty category, audiences of women who have downloaded a makeup app can now be enhanced with the Pinsight “Fashionista” data set. These Pinsight Personas can also be accessed across PushSpring’s vast network of integrated destination platform partners.
“The PushSpring Audience Console is the go-to platform for creating and distributing accurate, deterministic mobile-originated audience segments for cross-device activation,” says Karl Stillner, PushSpring’s CEO (pictured top left). “Pinsight represents a new class of quality mobile data in market, and we’re excited to provide a platform for marketers to access it and build compelling custom audiences.”
“Having the right data is key to the success of any marketing campaign,” says Kevin McGinnis, CEO of Pinsight (pictured left). “We are proud to work together with PushSpring to deliver the best quality of data possible to help its partners more effectively reach their customers.”
Pinsight data is now available to marketers in the PushSpring Audience Console for custom audience creation, insights and cross-device activation.
PushSpring is a mobile app audience data provider, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences, offering over 200 million targetable device IDs. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Console and distributed through industry-leading DMPs, DSPs, and programmatic platforms including The Trade Desk, Google DBM, MediaMath, Centro, LiveRamp DataStore, and Oracle Data Cloud, as well as dozens of ad network platforms, to power mobile marketing objectives for brands and app owners. PushSpring is a member of the IAB and the DAA Self-Regulatory Program.