Demand Gen Report Unveils Winners Of Inaugural B2B Innovator Awards


34 B2B Executives Recognized For Their Innovation In ABM, Technology, Content, Buyer Centricity & More

Demand Gen Report has announced the winners of its inaugural B2B Innovator Awards, which recognize some of the most forward-thinking practitioners in the B2B industry.

Garnering more than 100 nominations from B2B executives across verticals, the Demand Gen Report team assessed and selected 34 final winners in 11 categories. These winners were acknowledged for thinking outside of the box and for helping to develop and foster innovative concepts and strategies for their organizations and the B2B industry at large. In addition to being featured in the B2B Innovator Awards special report publishing today, winners will also be recognized at the B2B Marketing Exchange, to be held February 19-21, 2018 in Scottsdale, Arizona.

“We are really proud to feature and honor such a diverse group of executives for our inaugural B2B Innovator Awards — from companies large and small and from titles ranging from Directors to CMOs,” said Andrew Gaffney, President of G3 Communications, a digital media firm and publisher of Demand Gen Report. “The profiles of different executives prove there is a great amount of experimentation and creativity being applied to B2B marketing, and these data-driven marketers are consistently using insights available to create more relevant and compelling experiences for buyers and buying groups in complex categories.”

Those interested in learning more can view the complete B2B Innovator Awards report here.

The complete list of winners includes:

Account Targeting & Strategy
Bill Karpowicz, Trifacta
Danny Nail, SAP
Bryant Lau, HighSpot
Shari Johnston, Radius

B2B Technologists
Kate Cindric-Federhar, CenturyLink
Joshua Ren, Nutanix

B2B Vanguards
Jane Cook, American Express
Lauren Vaccarello, Box
Kirsten Smith, Glassdoor

Buyer-Focused Marketers
Heather MacKinnon, Cardinal Health
Bill Tompkins, SAP Americas

C-Suite Strategy
Susan Wall, Oracle + Bronto
Michelle Huff, Act-On Software
Peter Isaacson, Demandbase

Content, Creative & Education
Ana Villegas, Dell EMC
Christine Woodhouse, Eaton
Paula Puess, Rockwell Automation
Barbara Reitz, vAuto

Cross-Channel Champions
Rishi Dave, Dun & Bradstreet
Mervyn Alamgir, TIBCO Software
Paul Hart, Thomson Reuters

Data Scientist & Operations Optimizers
Linlin Li, FireEye
Rich Copenhagen, Nimble Storage
Jack Johnson, K2
Michael Colon, TD Ameritrade Institutional

Brandee Sanders, Blackline
Eric Spett, Terminus

Marketing Mentors
Amber Stevens, Curata
Guclu Ozsayin, Samsung Electronics France
Jeanne Hopkins, Ipswitch
Leslie Cozatt, Optum

Sales Drivers
Muhammad Yasin, PERQ
Kyle Hilbrenner, Zoro
Greg Gendron, Thermo Fisher Scientific

About Demand Gen Report
Demand Gen Report, a G3 Communications brand, is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi- channel demand generation efforts.

About B2B Marketing Exchange
Hosted by Demand Gen Report and ABM In Action, the B2B Marketing Exchange is a multi-day educational event focused on improving B2B marketing and sales strategies and results. The event includes four targeted educational tracks: B2B Content2Conversion Conference, Demand Gen Summit ABM In Action Live, and Sales Impact Summit.

About G3 Communications
Founded in 2007, G3 Communications is a digital media firm specializing in B2B marketing. With an expertise in publishing content across traditional and emerging channels, G3’s brands include Demand Gen Report, ABM In Action, Retail TouchPoints, Channel Marketer Report, Marketing ID and Content4Demand. An end-to-end marketing firm, G3 Communications helps B2B organizations develop revenue-producing, comprehensive campaigns by providing content ideation, creation and distribution services. Its growing clientele includes: Oracle, Marketo, SAS, FIS, Citrix, NCR, HubSpot, Salesforce and a number of other B2B solution providers large and small.



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