Beyond the Great [App] Wall of China: AppsFlyer’s Guide to Understanding China’s 724 Million Mobile Users


The Chinese mobile market is like no other. The numbers are staggering: 724 million mobile users, 469 million users making payments with their phones, $1.7 billion quarterly revenue in the Chinese iOS App Store – more than any other country in the world. The list goes on.

When you combine the scale and the quality of Chinese mobile users, a clear picture emerges: China is the world’s most exciting market for app businesses.

Having said that, it is important to understand that the Chinese mobile ecosystem is quite different on various levels: the media landscape, the Android ecosystem, attribution, bureaucracy, and last but not least culture. This makes a successful penetration into China a challenging endeavor.

is confident that the opportunity outweighs the challenge, and it is the purpose of their playbook to educate the market on why and how this can be done.

Beyond the Great [App] Wall of China is the industry’s most comprehensive guide for app marketers who are either exploring the possibility of taking their app to China or haven’t even considered it.



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