Adform, one of the world’s leading independent advertising technology platform companies announced today that the Media Rating Council (MRC) has granted Adform accreditation for its viewability measurement across Desktop, Mobile Web and App environments for both Display and Video ads.
“We congratulate Adform for earning MRC accreditation,” said George W. Ivie, Executive Director and CEO of the MRC. “Meeting the rigorous requirements necessary for MRC’s accreditation puts Adform among a selected group of companies that have demonstrated this exceptional commitment to maintaining the highest standards for measurement and data quality.”
Adform’s Advertiser Edge™ is the industry’s only complete and integrated suite of Ad Server, DSP, and DMP. The accredited viewability measurements are shared across this comprehensive full-stack set of enterprise applications. Data-Driven Advertising thrives on high-quality data, without it, the best algorithm is like an engine lacking fuel. With the MRC accreditation of its viewable impressions, Adform is adding the last piece to the puzzle proving that their products and services are fueled by the highest-quality data.
Having MRC accredited measurements is a cornerstone of trust and transparency and has synergistic benefits for other parts of the Adform offering. The high-quality data helps to inform internal data identification of fraudulent traffic as well as trading optimizations in the Adform DSP. This benefits customers using individual products with an added level of value for those who adopt Adform’s full-stack. The resulting benefit is enhanced performance and reach due to synergies in the data between each product.
”Following a lengthy audit across the organization, we are thrilled to have been awarded this prestigious accreditation from the MRC,” said Gustav Mellentin, CEO of Adform (pictured top left). “Recognition from this leading industry standards body is an important step in our global expansion as it’s a prerequisite for the world’s top advertisers. We are thrilled to offer this accredited data across our Ad Server, DSP, and DMP.”
In addition to this, Adform also meets a number of other important certifications including being ISO/IEC 27001 certified for Information Security Management, which is critical for GDPR compliance, EDAA Trust Seal Certified, IAB certified and Adform is a Founding Member of The Trustworthy Accountability Group (TAG).
Founded in Denmark in 2002, Adform is one of the world’s largest private and independent advertising technology companies. With offices in 18 countries, Adform has more than 750 employees globally throughout Europe, North America, MENA and APAC.
About Media Rating Council
The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC.