Google Shopping leader finds method more effective than paid social campaigns.
Companies looking to spread the word about their services may want to enlist Insightpool. That’s the word from Crealytics. They help e-commerce companies drive performance in product advertising and paid search, and they asked Insightpool to apply its Universal Search to a search for the right kind of influencers to engage around Crealytics’ goals.
During a nine-day campaign, Insightpool’s platform offered Crealytics 85 influencers to target, and showed Crealytics how to engage them. 81 of the 85 targeted influencers responded in some way to the five Tweets Crealytics sent out via the Insightpool platform. Importantly, Crealytics didn’t pay the influencers — it cultivated them — so it considers the responses to be trustworthy.
“We succeeded thanks to Insightpool’s superior ability to target and engage specific users – better than paid social solutions enable us to do,” said Crealytics CEO Andreas Reiffen (pictured top left). “The articles to which our Tweets linked received 15,000 impressions — far more than we expected — and generated real conversations. We saw a 75% click rate and a 10% reply rate. It’s as organic as automation gets.”
Here are two of the five Tweets Crealytics sent to the influencers:
We’ve seen @Google’s product listing ads generate 2X the revenue from text ads. Have you seen the same?
Have you worked w/ a company that uses #GoogleShopping? Can it be effective for small retailers?
“Reaching the right influencer is better than reaching the one that’s most popular,” said Insightpool CEO and Cofounder Devon Wijesinghe. “So we designed our platform to help companies like Crealytics find and engage just the right influencers for their brands. The fact that 95% of the targeted influencers responded tells us that the platform chose well.”
Insightpool, The Influencer Marketing Platform, leverages social data algorithms to identify relevant influencers and build authentic relationships with the world’s most innovative brands. With billions of interactions happening on social media every day, Insightpool cuts through the social media noise and enables brands to uncover influential conversations and communities and bring them to life through a single influencer marketing platform. Insightpool works with the world’s most innovative brands, from Home Depot and NBC Universal to Coca-Cola, Famous Footwear, Cox Communications, UPS, IHG and more.
Crealytics helps leading international e-commerce companies drive performance in product advertising and paid search globally in more than 20 languages. Its semantic technology automatically creates and optimizes millions of tailor-made ads, helping its partners make advertising more profitable. Existing investors include Alternative Strategic Investment, LBBW Venture Capital, High-Tech Gründerfonds, Mountain Internet, Bayern Kapital, BayBG Bayerische Beteiligungsgesellschaft and Chancenkapital Biberach supported its creation of Camato and now support its continued expansion by contributing again in this round.