Daniel Dowling Joins Ad-Juster; DataXu Launches OneView; IAB Names Craig Coleman VP Mktg; OrionStar Wins Challenge to ID 1MM Celebs with AI


Disney’s Daniel Dowling Joins Ad-Juster as Product Manager.

, a fully automated reconciliation and aggregation reporting system, announced that Daniel Dowling, who has spent the past decade with various divisions of The Walt Disney Company, has joined Ad-Juster as Product Manager, a newly created position in the company’s San Diego HQ. Mr. Dowling will develop new products to provide media buyers, agencies, ad tech vendors, and ad networks the same efficiencies Ad-Juster has enabled for publishers since 2007.

“Having worked with Ad-Juster’s data for the better part of a decade, I’m thrilled at the opportunity to help provide solutions for a larger segment of the industry,” says Mr. Dowling (pictured top left). “We will provide value to ad tech companies of all sizes, helping them reduce costs and improve efficiency. I can provide a client-side perspective on how the data is used and help build products that deliver greater efficiencies, insights, and value and making our users’ jobs easier while hopefully being easy on the eyes and actually fun to use.”

Mr. Dowling comes to Ad-Juster from The Walt Disney Company where he started as their Reporting Analyst in 2007. He was promoted to Senior Reporting Analyst in 2011 then to Senior Software Technical Specialist in 2016. Earlier in his career, Mr. Dowling was in the mortgage industry from 2004 to 2007. Prior to that, he created company listing items on eBay for antique and collectibles dealers in the Seattle area from 1998 to 2000.

About Ad-Juster

Founded in 2007, Ad-Juster simplifies the manually intensive processes associated with digital ad operations. As the complexity of the digital landscape has exploded from standard display 3rd party ad delivery to include new systems and metrics for mobile, video, programmatic, viewability and many other growing ad quality measurements, Ad-Juster advancements have provided clients with state-of-the-art streamlined daily reporting as well as dashboard visualizations. Over 120 brand name digital publishing companies use Ad-Juster, including over half of the comScore Top 50 publishers by impression volume. The company was acquired by Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group in January 2017.

DataXu Scales Walled Garden ROI With OneView.

DataXu, a provider of programmatic marketing technology solutions, announced a new way for brands and agencies to increase ROI on 1st-party data used in Walled Garden media environments: the OneView™ data activation platform. With OneView, marketers can increase the scale and addressability of their 1st-party data, syndicate the results to a range of 3rd-party platforms, and garner lower average media prices at the same time.

“Walled gardens such as Twitter, Facebook and others increasingly present a challenge to marketers looking to leverage their own data in a more controlled way,” said Aaron Kechley, SVP, Product Management, Marketing & Technical Solutions, DataXu (pictured left). “By using OneView as a pre-processing step before executing social media campaigns, brands and agencies are able to increase scale and efficiency simultaneously. This in turn dramatically increases the ROI potential of their 1st-party data.”

In a recent example, independent agency Duncan Channon wanted to take advantage of the robust 1st-party data captured by its existing digital efforts. But while many social networks such as Facebook and Instagram let customers load 1st-party data into their network for targeting, these platforms offer little control, choice or transparency in terms of how the data can be modeled or used to buy media.

Rather than be limited by the targeting choices of each social platform, Duncan Channon turned to OneView to enrich, amplify and activate its cookie-based data into other types of identifiers with the goal of syndicating the results to Facebook and Instagram. Duncan Channon compared media performance achieved with the OneView-enhanced audience versus the social platforms’ native offerings and reported:

● 3x increase in Duncan Channon’s total addressable audience size

● 364% more unique Instagram users targeted by the OneView audience

● 44% more efficient CPMs on Facebook generated by the OneView audience

● 2x to 5.5x better overall efficiency on a cost-per-unique-user basis, as measured by Instagram and Facebook respectively

“Facebook is a critical source of audience reach across our client base, but we give up the control we have with other media buying modes,” said Leslie Diard, Director of Communications Planning at Duncan Channon. “OneView helps us regain some control over outcomes, and when comparing the OneView-enhanced audience results to the alternatives, we were blown away by the improvement that we saw.”

About DataXu, Inc.

DataXu’s mission is to make marketing better using data science. The world’s top brands and agencies use DataXu to better understand and engage customers across all devices and media formats. Its solution provides marketers with unparalleled Media Activation, Marketing Analytics and Data Management capabilities. With 14 offices in nine countries, DataXu’s full-stack solution is powering the marketing transformation of the world’s most valuable brands.

IAB Names Craig Coleman Vice President of Marketing.

The Interactive Advertising Bureau (IAB) announced that Craig Coleman (pictured left) has been named Vice President of Marketing, charged with harnessing data and analytics to drive the organization’s marketing efforts and to elevate its brand messaging across the industry. Coleman will ensure that IAB members and the entire industry get timely, actionable information that helps individual businesses thrive and that promotes the growth of the broader digital ecosystem. He will tap into his extensive background in mobile messaging, social media engagement, branded content creation and distribution, digital video production, and influencer marketing to develop successful data-driven marketing strategies on behalf of the trade group and its membership. He joins IAB from Gannett, where he led digital product marketing and client solutions for Gannett Digital and USA TODAY.

“Craig will leverage his extensive experience and skill set to drive deeper engagement with IAB members and widen our reach to the industry at large,” said David Doty, Executive Vice President and CMO, IAB. “He is a proven communications leader, who has delivered quantifiable results for digital publishers. Moreover, he has a strong background in what’s required in successful marketing today, ranging from customer acquisition to branded content, social media, and making the most of mobile.”

“I’m honored to be joining IAB at this pivotal juncture of rapid growth and development in interactive,” said Coleman. “I have had first-hand experience from a member’s perspective with the importance of IAB thought leadership, research, training, and best practices in the marketplace. I look forward to working closely with our members to add value and further our mission.”

During his three-year tenure at Gannett, serving as Vice President, Client Solutions and Marketing, Coleman launched the award-winning Gravity unit and refreshed the company’s B2B brand image to move the organization to a digital-first mindset. He also led communications strategy for the launch of Gannett’s native advertising solution and spearheaded digital innovation in virtual reality (VR) and augmented reality (AR), resulting in a landmark VR branded content partnership with Honda.

Prior to his time at Gannett, Coleman was Vice President, Marketing for Screenvision, where he cultivated new branded content offerings. Earlier, he served as NBCUniversal’s Vice President, Brand Manager and Partnership Marketing, overseeing management of the lifestyle brands Green is Universal, Healthy at NBCU, and Hispanics at NBCU. In that role, he spearheaded development and implementation of integrated ad sales marketing programs for advertisers across NBCUniversal’s portfolio, including the first-ever movie studio program with Sony. Coleman also directed all marketing and communications for Viacom’s Nicktoons Network as the channel’s Director of Marketing.

Coleman earned a B.S. from the College of Liberal Arts and Sciences at the University of Connecticut.

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.

OrionStar Wins Challenge to Recognize One Million Celebrity Faces with Artificial Intelligence.

Beijing OrionStar Technology Co., Ltd., a China-based artificial intelligence company with which Cheetah Mobile Inc. has entered into an investment agreement, recently ranked number one in the “MS-Celeb-1M” challenge, a competition to recognize and identify images of one million celebrities in a pre-set database. The challenge was organized by Microsoft Research (MSR) for a workshop at ICCV 2017, the world’s premier international computer vision event.

Researchers at MSR published the first MS-Celeb-1M dataset, comprising images of real-life celebrities, in June 2016 to encourage the development of advanced facial recognition technologies. At the same time, they launched the first MS-Celeb-1M facial recognition challenge. Participants in the challenge are tasked with using a dataset provided by MSR as training data to develop an image recognition system capable of recognizing one million celebrities.

To evaluate the results, a subset of celebrities was selected from MSR’s one-million celebrity list. Images of those celebrities were then carefully labelled and organized into two sets: a “random” set, in which one image is randomly selected for each celebrity from the labelled images; and a “hard” set, which includes the labelled image from each celebrity that is the most different from any other image in the training dataset.

Among this year’s participants, OrionStar ranked first in the “Without External Data” category (only using the dataset provided) of the challenge with a 0.750 coverage probability for the random set and 0.606 for the hard set. During last year’s challenge, MS-Celeb-1M @ ACM MM2016, the best performance without external data was 0.734 with the random set and 0.534 with the hard set (among 13 teams). The “Without External Data” challenge is significantly more difficult than the “With External Data” challenge, which allows competitors to access data from outside sources.

The facial recognition technology utilized by the OrionStar team in this challenge will have real-world applications for Cheetah Mobile products, including facial recognition software, robotics and mobile apps.

OrionStar’s facial recognition technology is already being used in Cheetah Mobile’s Live.me social live broadcasting app. Every day, Live.me produces more than 200,000 hours of live content. To ensure a wholesome experience, Live.me employs a 24-hour real-time monitoring system based on facial recognition technology developed by OrionStar. The technology has other uses as well, including the ability to recognize brand logos and support ad testing, generate user tags based on a variety of characteristics, and provide personalized content recommendations. It also supports all types of dynamic facial mapping.

About OrionStar

OrionStar is an artificial intelligence company incorporated in China and controlled by Mr. Sheng Fu, the chief executive officer and director of Cheetah Mobile. The company was established in September 2016 by a group of technology industry leaders and product specialists from Silicon Valley, Japan, Taiwan, Beijing and Shenzhen. In May 2017, Beijing Kingsoft Internet Security Software Co., Ltd. (“Beijing Security”), a wholly-owned subsidiary of Cheetah Mobile, entered into a capital injection agreement with OrionStar. Pursuant to the agreement, Beijing Security agreed to subscribe to newly issued equity interest in OrionStar.

OrionStar is committed to using AI technology to develop the next generation of ground-breaking technology products and free people from the burden of overly complicated tasks, make homes more intelligent and create a better world through technology. In less than one year, OrionStar has successfully released its own voice recognition and image recognition systems. In June 2017, OrionStar partnered with popular audio streaming platform Ximalaya.com in China to release Xiao Ya, a voice-operated speaker powered by OrionStar’s self-developed remote voice interactive system, and the first product to connect to OrionStar’s AI ecosystem.

About Cheetah Mobile

Cheetah Mobile is a leading mobile internet company. It aims to provide leading apps for mobile users worldwide and connect users with personalized content on the mobile platform. Cheetah Mobile’s products, including its popular utility applications Clean Master, CM Security and Battery Doctor, help make users’ mobile internet experience smarter, speedier, and safer. The Company has attracted approximately 600 million global Mobile MAUs, of which approximately 80% are located outside of China. Leveraging the success of its utility applications, Cheetah Mobile has launched its line of mobile content-driven applications, including News Republic and Live.me.

Cheetah Mobile provides its advertising customers, which include direct advertisers and mobile advertising networks through which advertisers place their advertisements, with direct access to highly targeted mobile users and global promotional channels, which are capable of delivering targeted content to hundreds of millions of users.



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