People-Based Advertising: The SRAX Guide

Written on
Jul 20, 2017 
Adotas  |

The SRAX guide unlocks how to turbo-charge ad targeting strategy through cross-device targeting precision.

SRAX, an advertising technology company providing the tools to automate digital marketers and content owners’ campaigns across digital channels, announced the release of a new guide: People-Based Advertising: How to Get Bigger Results by Targeting the Most Precise Audience.

SRAX’s guide provides the knowledge and information to invest in people-based advertising, which leverages a range of customer and user data to identify and reach people in the advertising ecosystem.

“Connecting with each consumer individually, across devices, platforms and publishers is critically important in today’s digital advertising marketplace,” said SRAX’s CEO and Chairman Christopher Miglino (pictured above). “Our People-Based Advertising guide is designed to inform and inspire brands and agencies to unlock the ultimate level of cross-device targeting precision.”

SRAX’s People-Based Advertising guide covers the following for digital marketers and content owners:

–Why people-based advertising should be part of your strategy

–5 ways people-based advertising will boost your business and your brand

–How people-based advertising with first-party data works

–What you’ll need to turnaround your targeting strategy

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.

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