John Piccone Rejoins Simulmedia as President and Chief Revenue Officer.
John Piccone (pictured left), an industry leader with expertise in software sales and advertising, has rejoined Simulmedia as President and Chief Revenue Officer. He previously held several senior roles with Simulmedia from 2010 – 2016.
“John is the smartest, most passionate and accomplished technology sales leader I have ever encountered, which makes him the ideal sales leader for Simulmedia as it launches its VAMOS platform as a SaaS offering,” says Dave Morgan, CEO of Simulmedia and to whom Mr. Piccone will report. “Over the past 20 years, he has helped bring some of the most important ad and marketing technologies to market, from online ad serving at 24/7 Real Media to interactive TV ad platforms. He will help us do the same with directly licensing of VAMOS platform. Plus, John is unmatched when it comes to leading teams selling data-optimized linear TV advertising, having sold in the vast majority of Simulmedia’s current customer base.”
In June, 2017, Simulmedia announced that it had begun licensing a standalone SaaS version of its patented VAMOS platform, the most powerful predictive planning, analytics and execution technology ever built for TV.
“VAMOS has stimulated significant interest among marketers, agencies, and networks that crave a data-driven approach to TV advertising and demand better performance and outcomes measurement from what for many is the largest line item in their budgets,” says Mr. Piccone. “The entire TV ecosystem is the on the cusp of a massive shift to a smarter, more accountable approach, and VAMOS will have a big role to play in that transformation.”
Mr. Piccone had been with Simulmedia starting in 2010 as Vice President, Sales, and was quickly promoted to SVP Sales in 2011; to Chief Revenue Officer in 2013; and to Chief Strategy Officer in 2015. He spent the last year as Chief Growth Officer at Innovid. Mr. Piccone first joined Simulmedia from Healthination (New York), where he was Senior Vice President Business Development and Sales Strategy. Before that, he was Vice President Sales at Blackarrow (New York) for a year as a founding member of the team that built cross platform video advertising management software.
Mr. Piccone spent ten years (1996 – 2006) with Real Media, Inc. (an ad serving company Mr. Morgan also founded), which became 24/7 Real Media Inc., a wholly owned subsidiary of WPP (New York). He was a founding member of the pioneering company and served in multiple key disciplines, including business development, product management, and marketing. Among his posts: Vice President – International and Corporate Sales; Vice President – East Coast Sales; Vice President – Sales and Account Management; Vice President – Technology Sales; and for 24/7 Real Media Europe (Paris) he was variously Director Technology Sales and Marketing European Sales Director and Traffic Services Manager.
Mr. Piccone is a 1992 graduate of Allegheny (PA) College. He replaces Tim Spengler, who has left the company.
Simulmedia is a New York based technology company that guarantees the data-targeted national TV campaigns it runs for brands and agencies will produce more new customers and higher sales than conventionally planned and targeted campaigns. Powered by the company’s patented VAMOS data-driven predictive analytic platform, Simulmedia’s Performance TV delivers more effective national TV ad campaigns at massive scale for dozens of top marketers such as Clorox, The Home Depot and Choice Hotels. Using advanced TV data targeting, Simulmedia reaches a higher percentage of any brand’s target audience – or prospects – and guarantees a better ROI than any other linear TV solution in the world.
POP Names James Wilkinson Chief Creative Officer.
POP announced James Wilkinson’s hire as chief creative officer (pictured left). In this new role, he will lead creative direction and development for POP’s growing list of global clients, including Microsoft, Target, F5 Networks and Adobe.
“Our focus is on crafting creative solutions that solve business and marketing challenges for our clients. World-class creative talent paired with a leader of James’ caliber will further these efforts in a meaningful and impactful way,” said Bill Predmore, founder and CEO of POP. “For nearly 25 years, James has re-engineered and re-imagined creativity with the teams he has led. His passion is infectious and is already playing a pivotal role solving tomorrow’s complex marketing challenges for our clients.”
Wilkinson brings a portfolio of international brand communications, digital experience creation and storytelling to POP, having honed his craft working with an array of clients, from European luxury goods to Silicon Valley tech leaders. Wilkinson, and the teams he has led, developed award-winning work for several notable clients including Intel, Nespresso, Nokia and TAG Heuer.
He joins the agency from SapientRazorfish, where he served as Vice President, Executive Creative Director for the Western Region.
“POP’s work is recognized for making a lasting impact on its clients’ businesses through an obsession with craft,” said Wilkinson. “The opportunity to identify, nurture and inspire POP’s creative team and deliver transformative solutions for clients and their customers is the perfect challenge for the next chapter in my creative journey.”
At POP, Wilkinson will lead a creative team of more than 40 professionals spanning visual and motion design, user experience and copywriting.
Nielsen has released the Q1 2017 edition of the Nielsen Total Audience Report.
This iteration of the report focuses on the distinctive media palates across generations – and, most notably, Generation Z. While generations like the Baby Boomers and Millennials are well known and add their own unique value to the media landscape, the lesser studied Generation Z is quickly maturing into adulthood and will soon make their presence known.
Generation Z accounts for 26% of all persons in U.S. TV homes – the largest generation of individuals today. Combined with Millennials, both generations account for nearly half of the U.S. population. In addition to being the largest, Generation Z is also the most diverse – including the largest percentage of Hispanics of all generations at 22%.
Newer technologies are on the rise and essentially adding to total daily media usage as opposed to taking away from traditional platforms. Smartphones have become nearly ubiquitous, with 97% of Generation Z and Millennials, 95% of Generation X and 86% of Baby Boomers owning one. Streaming Video on Demand (SVOD) services are available to 3 out of 4 Gen Z’ers and Millennials, while 69% of Generation X and 51% of Baby Boomers have access as well.
Millennials and Generation Z display similar tastes for emerging technologies like multimedia devices (Apple TV, Google Chromecast) – however, how they arrive to those preferences is partly dictated by their corresponding life stage. While Millennials are affected by their nascent standing in the workforce, Generation Z benefits from the higher incomes of family members in their household.
Michael Hahn Named Senior Vice President and General Counsel of IAB & IAB Tech Lab.
The Interactive Advertising Bureau (IAB) and the IAB Technology Laboratory have hired former Lowenstein Sandler LLP Partner Michael Hahn (pictured left) to serve as both trade associations’ new Senior Vice President and General Counsel. A seasoned antitrust attorney, with experience at the intersection of competition law and intellectual property, Hahn will handle legal matters for the trade groups, including antitrust compliance, intellectual property rights, and general corporate and contractual matters. He will also be responsible for serving as an advocate for the digital advertising industry on legal matters affecting members of IAB and IAB Tech Lab.
In his previous role as Vice Chair of the Antitrust Practice Group at Lowenstein Sandler LLP, Hahn provided clients in the technology, advertising, pharmaceutical, consumer products, and higher education sectors with strategic counsel around competition, distribution, intellectual property and governance issues. IAB and IAB Tech Lab were among his clients, and over the course of the last five years Hahn handled various legal matters for the trade groups.
“Michael is one of the foremost legal advisors in our industry with a proven track-record in delivering results for our organization,” said Randall Rothenberg, President and CEO, IAB. “Bringing his counsel in-house will allow him to be a guiding force in directing our legal needs, as we navigate the intricate media marketplace to promote the growth of digital.”
“We have already been impressed by Michael’s legal acumen, as well as his deep understanding of advertising technology,” said Alanna Gombert, Senior Vice President, Technology and Ad Operations, IAB, and General Manager, IAB Tech Lab. “Having him come on board full-time will prove invaluable as we engage further in driving technical standards across the complex global landscape.”
“I am excited about taking on this new role with IAB and IAB Tech Lab—organizations’ at the nexus of digital marketing in the U.S. and across the globe,” said Hahn. “I am eager to bolster their missions and provide meaningful legal counsel on key issues that impact their constituents and advance the industry-at-large.”
Hahn is currently Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts and RICO Committee. He frequently publishes on a range of legal and policy issues.
Hahn holds a B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. from Georgetown University Law Center.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. There are 43 IABs licensed to operate in nations around the world and one regional IAB, in Europe. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.
About IAB Technology Laboratory
The IAB Technology Laboratory is an independent, international, nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards. Comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena, the IAB Tech Lab’s goal is to reduce friction associated with the digital advertising and marketing supply chain, while contributing to the safe and secure growth of the industry. The organization’s founding member companies include AppNexus, Google, GroupM, Hearst Magazines Digital Media, LinkedIn, PubMatic, Sonobi, Tremor Video, Yahoo, and Yahoo! JAPAN. Established in 2014, the IAB Tech Lab is headquartered in New York City with an office in San Francisco.