Sizmek, a people-based creative optimization and data activation platform today announced the availability of digital audio on Sizmek’s end-to-end workflow management platform, as well as the addition of digital audio capabilities to Sizmek’s mobile DSP, StrikeAd. Integration with several partners, including Triton Digital, are enabling the new offering. Through this integration, buyers using the StrikeAd DSP can access audio programmatically for the first time.
By enhancing both Sizmek and StrikeAd to support digital audio, Sizmek now provides complete digital audio campaign deployment through a single platform, in addition to programmatic audio campaigns on mobile devices. Marketers can leverage the Sizmek platform to reach their target audience whether they’re at home or on-the-go, through desktop, mobile, connected TVs, Wi-Fi speakers and gaming consoles. Sizmek also provides actionable reporting and insights to help marketers optimize their creative, messaging and delivery to increase the reach and return of each campaign.
“Digital audio is on an aggressive growth trajectory with an audience that has proven to be both diverse and engaged. The medium cannot be ignored by marketers who want to execute modern multi-channel campaigns, and they should continue to push for diversification and recommend new audio inventory sources and exchanges,” said Gregg Rogers, Product Marketing Manager at Sizmek (pictured top left). “We saw this as an opportunity to work with different audio publishers and solve issues at the core of this growing channel. We’ve developed a solution for advertisers to help them reach their audiences through digital audio.”
“The inclusion of audio in Sizmek’s platform will contribute to the growth of the global digital audio industry by providing agencies and marketers with full control of creative, and real-time access to delivery reports,” said Benjamin Masse, Managing Director of Market Development & Strategy at Triton Digital. “We are proud to have StrikeAd integrated with a2x® and TAP, to provide buyers with increased access to premium inventory through the open marketplace, private deals, and managed services.”
According to an industry survey conducted by PwC and sponsored by IAB, in 2016, Digital Audio made its debut as a standalone category with $1.1 billion in advertising revenues, but fragmentation of listening devices still poses a challenge for marketers and agencies in accurately determining whether their campaign goals were reached. The addition of digital audio enables Sizmek to provide marketers with comprehensive omnichannel support inclusive of this fast-growing channel, to help marketers deliver their message to their target audience in a more relevant, meaningful way.