Modus Direct Partners with 4C Insights to Drive Response from Social Media.
Modus Direct, a data-driven direct response marketing agency, and 4C Insights, a data science and media technology company, announced a new partnership. Through 4C Social, Modus Direct clients will now be able to find and target their most valuable audiences across major social and mobile platforms such as Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn and coordinate digital campaigns alongside TV initiatives.
It’s no secret consumer behavior has changed. Nearly 9 in 10 people report multi-device usage — watching a TV show while surfing the web or checking in on social networks. With increasing fragmentation in media, it’s a challenge for marketers to effectively reach their audience segments at scale. Through 4C’s end-to-end campaign management platform, Modus Direct is able to run campaigns programmatically, optimize targeting and creative to drive response, as well as utilize on-demand automated reporting with 4C’s proprietary data.
To keep their services a cut above the rest, Modus Direct evaluated multiple technology providers, but ultimately chose 4C Social for its intuitive interface, data-driven targeting capabilities, and the team’s exceptional customer service support. The success of 4C Social quickly trickled into the accounts of Modus Directs’ clientele, whom span the B2B and B2C gamut with top financial, research, home service, healthcare, education brands and include residential mortgage company, Guaranteed Rate. Just 3 weeks after implementation, Modus Direct clients saw link click volume double and cost per click improve by 37 percent.
“At Modus Direct, we don’t believe in what cannot be measured or proven,” says Shani Reardon, President of Modus Direct (pictured top left). “We won’t spend a penny without being able to show how it’s impacting our client’s bottom line. The unique targeting capabilities, ability to integrate social with TV, and campaign performance metrics in 4C Social completely sold us. No other platforms can do what 4C does.”
“Consumers are harder to reach than ever before and marketing budgets are getting squeezed,” says Lance Neuhauser, CEO of 4C Insights. “The solution? Agencies and marketers need to embrace new technologies and automation to keep pace with the changing behavior of consumers. Modus Direct is already seeing great gains after integrating with our technology. At the root of this is data science, insights, and the ability to demonstrate marketing is moving the needle.”
4C is helping brands win the battle for consumer attention across screens. The company was recently named #1 in customer satisfaction for cross-channel advertising software by G2 Crowd. 4C’s products are built on more than 30 years of computational science research by Founder and Chief Scientist, Dr. Alok Choudhary, at prestigious institutions including Northwestern University. The company’s patented technology also leverages hardware and intellectual property acquired through Civolution and Royal Philips Electronics.
About Modus Direct
Modus Direct is the next generation of direct response marketing, advancing the methodology where the old guard left off. In today’s challenging business environment, fresh thinking, keen problem solving and accountability are paramount to success. Modus Direct combine intense mathematical understanding with tactically focused creative to produce maximum results with the least risk.
About 4C Insights, Inc.
4C is a data science and media technology company with solutions for multi-screen marketing. Brands, agencies and media owners rely on the 4C Insights Affinity Graph™ to identify their most valuable audiences and improve effectiveness across channels. With nearly $1 billion in annualized media spend running through its software-as-a-service platform, 4C offers activation on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Snapchat as well as TV Synced Ads across display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax™ television monitoring network which detects over 400 million TV asset airings on an annual basis. Founded in 2011 and based in Chicago, 4C has staff in 15 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India, and Singapore. Visit www.4Cinsights.com for more information.
Revcontent Launches ‘Truth in Media Initiative’ as an Industry-First for Content Recommendation Companies to Combat Fake News.
Revcontent, the world’s largest content recommendation network, officially launched its Truth in Media Initiative today as an industry-first for content recommendation companies to continue the fight against fake news with the inclusion of a user driven-feedback mechanism. This mechanism allows consumers to report articles they believe may be fake news directly from Revcontent widgets. This is in addition to the substantial enforcement Revcontent has always had on this front since inception.
With consumer protection as the #1 goal, this control was needed to ensure users had a voice in what content appeared as they browsed the web. Entirely in the user’s control, consumers have the ability to report content as Fake News and allows Revcontent algorithms to learn from that across all Revcontent widgets.
“This is the first step in our Truth in Media Initiative that we’re really excited to launch. We have always been proactive in ensuring our consumers are protected with industry-leading technology that drives a powerful user experience, and now we also have an opportunity for them to report misinformation,” said Richard Marques, Chief Marketing Officer at Revcontent.
“The cornerstone of journalism is about a relationship between media companies and their users. As with any relationship, it needs to be built upon trust and creating a better user experience. This is very important to our company and our culture, and we are excited to be in a position to make an impact in this arena, especially in the fight against Fake News. We know that us and the entire online advertising industry needs to keep improving and making the user the first priority,” said John Lemp, CEO and Founder of Revcontent (pictured top left).
In the Truth in Media Initiative, Revcontent has several other tools in development to assist media brands and consumers both with combating problems facing the media industry. Over the next few weeks, these partnerships and innovations will be implemented across Revcontent’s network that reaches 97% of U.S. households. For more information, contact firstname.lastname@example.org.
Revcontent is the world’s largest content recommendation network, according to Quantcast, powering 250 billion content recommendations per month. Revcontent partners with the largest media brands in the world such as Forbes, Newsweek, Reuters, and more. Founded by John Lemp, Revcontent’s headquarters lies in Sarasota, Florida with global offices including London, San Diego, San Francisco, New York, Mumbai, Toronto, and more coming soon. Revcontent reaches 97% of US households, according to Quantcast, and has been featured in Forbes, The Huffington Post, Fox News, and more.
PocketZoom knows speed is of the essence. Their case study with Photofy demonstrates their innovative solution.
Many app developers don’t realize that networking issues during the mobile “last mile” can slow down their app and cause frustrating disconnections. But PacketZoom –a company targeting mobile application acceleration — has developed a solution to help developers optimize download speeds and overall app performance.
While stunning visuals attract customers by making a great first impression, a long-lasting relationship depends on the quality of each encounter, which is heavily influenced by how an app performs. According to Compuware research, most consumers expect mobile apps to launch within two seconds and may even abandon apps with slower load times. The direct correlation between speed and revenue is astounding: on smartphones, a one-second delay in loading a page can result in a 3.5 percent drop in conversions.
Here is a case study from PacketZoom that shows how they helped Photofy.
Photofy is a content creation tool and photo editing app that provides everything a user needs to create beautiful, professional photos right from their mobile device. Photofy empowers businesses of all industries and sizes to create and share high-quality branded content, drive greater social awareness and user engagement, and advertise to a global audience.
The Problem: Unreliable network conditions. Photofy CTO Chris Keenan was aware of the toll network performance has on user engagement. Photofy was using Amazon Cloudfront but was on the lookout for a mobile-first solution to improve asset download times for both dynamic and static content. “Photofy is an image-driven, visual experience. We can’t allow unreliable network conditions to compromise our user experience, and we are always on the lookout for the latest tech to enhance our product,” said Keenan.
The Solution: PacketZoom Mobile Expresslane. Photofy completed PacketZoom’s SDK integration in less than an hour. PacketZoom’s SDK offers a drag and drop integration and is lightweight, with a minimal memory footprint. No changes to infrastructure configuration and no additional hardware or software were required. The existing CDN infrastructure was kept, and Photofy was granted full operational monitoring and control via the dashboard, allowing the team to conduct A/B tests and compare performance with and without PacketZoom. “PacketZoom’s in-app networking solution was easy to integrate, required no changes in infrastructure and showed immediate improvement in user
engagement,” added Keenan.
The Results: Up to 1.76x speedup. Results were immediate: Photofy ran 1.76 times faster across LTE, 1.52 times faster on 3G, and 1.46 times faster on WiFi networks. PacketZoom also rescued 63% of transfers from
disconnections. Photofy saw an immediate ROI and significant boost in user engagement, including a 10 percent increase In image views.
Like most mobile apps, Photofy’s app was experiencing session disconnects that were disruptive to the user experience. The percentage of session disconnects across the different markets Photofy’s app has presence in, is aligned with statistics collected and presented in the PacketZoom Mobile Observatory.
● US (~150% improvement) had 4.6% sessions with transfer failures. With PacketZoom
the failed transfer rate dropped to 2.2%.
● Brazil (275% improvement) had 11% sessions with transfer failures. With PacketZoom
the failed transfer rate dropped to 4%.
● Canada (171% improvement) had 5.5% sessions with transfer failures. With PacketZoom
the failed transfer rate dropped to 3.2%.
● Mexico (208% improvement) had 7.1% sessions with transfer failures. With PacketZoom
the failed transfer rate dropped to 3.4%.
PacketZoom – positioned as a CDN enhancing technology – automatically offloaded mobile content caching from Photofy’s CDN. PacketZoom delivered about 94% of the static content request from its caches (client and server), and the remaining was served from the Amazon CloudFront. This has translated into significant savings that result in close to a zero cost increment for Photofy.