Marketing technology and services company Adaptly announced that Lisa Cucinotta (pictured left) has joined the company as Vice President of Accounts where she will lead Adaptly’s East Coast Client Strategy team and be responsible for the management, development, and growth of all East Coast accounts.
“Lisa brings a wealth of digital experience to the company. She spent more than a decade at agencies and nearly 15 years focused on branding and performance-based media – paid, earned, and owned – as well as cross-platform creative strategy,” says Sean O’Neal, Adaptly’s President to whom Ms. Cucinotta will report. “Her background spans not only social media, but also paid search, affiliate marketing, email marketing, and native advertising. Lisa has worked across many verticals:retail, finance, B2B, casual dining and QSR, luxury, and travel.”
Ms. Cucinotta joined Adaptly from Horizon Media where she was Director of Social Strategy and Business Development. Before that, she was Director of Earned Media at iProspect where she launched social listening and content development services to complement the agency’s growing social buying practice. Earlier, Ms. Cucinotta was with Resolution Media, growing from Supervisor to the Head of Social Operations as she managed agency partnerships and social ad tech relationships, plus built and taught Resolution University to train teams on how to plan and buy social media. Ms. Cucinotta holds a Bachelor of Fine Arts from Washington University in St. Louis.
Adaptly (adaptly.com) is a marketing technology and services company that enables advertisers to scale campaigns across walled gardens, including Facebook, Instagram, Snapchat, Twitter, and Pinterest. Clients spanning 15 industries include Ford, The Lincoln Motor Company, Banana Republic, Chico’s, Etsy, KFC, Frito-Lay, Quaker, and more. Adaptly is headquartered in New York City, with offices in Chicago, Los Angeles, San Francisco, and London.