For marketers, a common challenge is activating high-value audience segments across channels and delivering a unified and relevant message. Impact Radius’ new integration with LiveRamp enables marketers to do just that by sharing user engagement data between platforms in a privacy-compliant manner (something which has been historically out of reach for performance programs).
This new partnership enables clients to elevate their performance marketing efforts by creating a consolidated view of their users and connecting that data to the rest of the marketing ecosystem. This allows clients to see the offline impact of their online marketing efforts, understand how target audiences interact across the media mix, and personalize experiences by audience segment. As consumers access content across channels, they expect more unified and appropriate messaging from advertisers, and this partnership helps Impact Radius’ clients deliver on that expectation. Now, marketers can retarget their performance traffic, while delivering effective content that optimizes campaigns. Many consumers engage in these channels, and it’s critical that brands have people-based visibility so they can deliver experiences that meet the high expectations of their targeted audiences.
“We are thrilled to announce our integration with LiveRamp,” said Tijs van Santen, CRO of Impact Radius (pictured top left). “LiveRamp’s service further enhances our omnichannel capabilities for clients, while enabling powerful personalization capabilities in the affiliate channel. We are excited to see several of our clients already benefiting from this partnership.”
“Impact Radius has zeroed-in on providing an essential element of effective digital marketing,” said Jeff Smith, LiveRamp chief marketing officer (pictured left). “This partnership will play an important role in helping marketers measure the impact of campaigns designed to engage high-value audiences with compelling content, and develop a unified customer view across digital channels, including affiliate.”
In the past 12 months, Impact Radius has experienced rapid adoption of its innovative marketing platform, which culminated in the company securing $30 Million in growth funding from Silversmith Capital Partners. Most recently, the Santa Barbara-based startup placed a foothold in APAC by opening an office in Sydney, Australia and significantly expanded its operations in NYC with the opening of its new office on Park Avenue. Impact Radius’ acquisition of ad prevention platform, Forensiq, has also resulted in milestone achievements for the company and was recently TAG certified in the privacy and anti-fraud categories, extending the team’s mission of providing a more secure ecosystem for marketers.