Factual has announced a new partnership with Adform, a European-based, full stack advertising technology platform, to give advertisers increased, direct access to high-quality global location data across Europe.
This new partnership expands Factual’s presence and capabilities across Europe and continues its investment since announcing the company’s expanded European operations earlier this year. Media targeting using Factual’s data in Europe more than doubled from 2015 to 2016, and according to eMarketer, the European mobile advertising market is expected to reach to $40 billion by 2018.
Through this Adform partnership, advertisers can access Factual’s standard audience taxonomy and custom segments using Adform’s data management platform. Factual and Adform are also exploring a demand side platform integration that would allow seamless access for buyers to build and deploy location audience segments through Factual’s Geopulse products.
Recently ranked a ‘Strong Performer’ by Forrester Research in both their DMP and DSP vendor evaluations, Adform is one of the world’s largest private and independent advertising technology companies. With offices in 18 countries, Adform has more than 750 employees globally throughout Europe, North America, MENA and APAC.
“Robust and accurate location data has rapidly become an essential part of highly effective campaigns. To this end, we’re excited to partner with Factual to make their location data easily accessible through our platform,” said Jurjen De Wal, Product Director Mobile Solutions, Adform (pictured top left). “Combining high quality location data with an extensive reach across Europe will give our buyers the tools to build stronger audience insights and targeting capabilities to better drive their digital marketing efforts.”
In Europe, Factual’s Places data currently spans 22 countries and over 45 million places, including the addition of more than 15 million places in Europe in 2016 alone. Globally, Factual’s Places data comprises over 100 million local business listings and points of interests across 50 countries.