News

Simulmedia Enables Purchase-Based Targeting on National TV Through Agreement with Oracle Data Cloud

Written on
Apr 14, 2017 
Author
Adotas  |

Advertisers Can Reach National TV Audiences Based on $3 Trillion in Offline Purchase Data.

Simulmedia, a New York based technology company offering data-optimized campaigns for TV advertisers announced an agreement with Oracle Data Cloud, a global Data-as-a-Service solution company, to help advertisers reach audiences based on their in-store purchases using Simulmedia’s Performance TV platform. For the first time, advertisers can use more than $3 trillion in household-level purchase data from the Oracle Data Cloud to reach national TV audiences, so brands can more efficiently reach their customers and prospects.

A Silver level member of Oracle PartnerNetwork (OPN), Simulmedia offers Performance TV products powered by its proprietary VAMOS platform, which creates data-driven audiences, predicts viewership of the audiences, builds optimized performance-based media plans, and reports on media delivery and outcomes. The result is more sales per media dollar spent by brands and an average of between 30 and 100 percent higher ROI for every campaign.

“Bringing Oracle Data Cloud’s purchase-based audiences to national television is a defining moment in the transformation of TV to a data-driven, audience targeted business,” says Dave Morgan, Founder and CEO of Simulmedia (pictured top left). “By using Simulmedia’s VAMOS platform to precision target Oracle audiences on national TV, brands can align their audience strategies across TV and digital and improve the overall ROI of their advertising spend.”

Working together, Oracle Data Cloud and Simulmedia can enable advertisers to deliver national TV campaigns that reach their target household segments based on offline transaction data, including robust aggregated spend highlights from Oracle’s relationship with Visa Advertising Solutions and DLX Auto audiences powered by Polk from IHS Markit. Marketers can also deliver campaigns to syndicated and custom audience segments from Oracle’s BlueKai Marketplace, the world’s largest audience data marketplace, as well as onboarding their custom CRM and other first-party data.

“Targeting households based on their prior purchasing regularly improves the efficiency of digital campaigns by over 80 percent relative to demographic targeting,” says Eric Roza, Senior Vice President and General Manager of the Oracle Data Cloud. “We are excited to work with Simulmedia to bring these groundbreaking efficiency improvements to the TV spending of the 97 of the top 100 US advertisers who already use Oracle data for their digital campaigns.”

Simulmedia’s Performance TV uniquely provides guaranteed gross ratings points (and when they will be delivered) along with optimized targeting and reach, resulting in strong sales conversion and return-on-investment (ROI) because it is optimized, measured, and priced against performance.

Oracle Data Cloud operates the BlueKai Marketplace, the world’s largest audience data marketplace. Oracle Data Cloud is the leading global Data as a Service (DaaS) solution, offering access to more than $3T in consumer transaction data, 5B global IDs, and 1,500+ data partners. Oracle Data Cloud integrates that data with more than 400 media and adtech partners.

Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud.

Simulmedia is a New York based technology company for TV advertisers. Its Performance TV products – powered by the company’s patented VAMOS data-driven predictive analytic software – deliver high performance targeted national TV ad campaigns at massive scale for dozens of top brands like Clorox, The Home Depot and Choice Hotels. Independent studies show that Simulmedia TV campaigns regularly deliver higher ROI than conventionally planned and targeted campaigns.

_____________________________________________________________________





ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.

Reader Comments.

No comments yet

Leave a Comment

Add a comment

No Tags
Article Sponsor

More News