Integration will help organizations create personalized, interactive experiences to fuel deeper learning and information retention.
Rapt Media, a company providing interactive video technology, is integrating with Kaltura, a video technology provider, to bring enterprise companies and educational institutions better learning and engagement through interactive, personalized video experiences. The solution will be available to all Kaltura customers beginning this month.
Kaltura has partnered with Rapt Media in working to repair the disconnect that exists between employees and management in today’s Digital Workplace.
“Short of actually connecting in-person, navigable, interactive video is the single best way to create a personalized, authentic, two-way, employee/employer or customer/company interaction,” says Erika Trautman, CEO and Founder of Rapt Media (pictured top left). “Our partnership with Kaltura is yet another way that Rapt Media is demonstrating its commitment to enhancing online video experiences while broadening awareness, understanding and usage of interactive video by enterprise customers. Together, we’re leading a digital transformation of the workplace and the customer experience.”
Improving Interaction with Employees and Audiences
Companies are responsible for delivering a wide range of increasingly complex information across diverse audiences, amidst a backdrop of competing media, messages and materials. Fragmented learning, constant distraction, and audience expectations continuously challenge the rules of engagement and make it difficult to break through.
These challenges are especially prevalent—and costly—among U.S. employees. Rapt Media’s latest market survey revealed that most workers feel detached, disengaged, and disenchanted—a problem that is costing businesses upward of $500 billion annually. Underappreciated by their leaders, employees are disregarding internal communications and forgetting their training, so companies’ work and investment are often going to waste.
“What businesses are doing to reach and engage employees simply isn’t working,” adds Trautman. “For more than ten years, Gallup and other researchers have reported dismal employee engagement figures. We know video is a powerful tool, but video alone is no longer enough to move the needle. Companies must rethink their video strategy. With interactive video, companies can truly connect with their audiences, driving behaviors to meet their goals.”
According to Kaltura’s third annual State of Enterprise Video report that surveyed nearly 500 enterprise professionals, 96 percent stated that video improves both learning and communication.
“Video is now a driving force across businesses no matter the industry or use case,” says Ron Yekutiel, Kaltura Chairman and CEO (pictured left). “Successful companies are leveraging video to improve the workplace by driving deeper employee and consumer engagement, enhancing learning and training and providing meaningful data and behavioral insights. Kaltura is committed to helping our customers leverage video to achieve digital innovation in the workplace. Partnerships and product integrations with companies like Rapt Media, who provide high-perfomarnce interactive video solutions, help us to ensure that our customers stay ahead of the curve by exposing them to the latest advances and trends in video.”
Together, Kaltura and Rapt Media power a video experience that resets the business approach to engagement—both internally and externally. HR and communications leaders will be equipped to enhance the company-employee connection, and marketing departments will be better situated to hold the attention of current and potential customers. On top of these benefits, Rapt Media technology makes it possible to track the viewership data and analytics that can prove ROI. Ultimately, the Rapt Media integration for the Kaltura video platform translates to accelerated and deeper knowledge absorption, increased productivity, less waste, and higher revenues.
Prominent companies are realizing the potential of interactive, personalized video solutions like the one that Rapt Media and Kaltura are providing. Global professional services leader PwC recently incorporated an interactive video initiative into a digital transformation learning program. Matthew Murray, digital learning leader at PwC, praised the initiative as a “highly effective hybrid digital learning solution that engages viewers and plays at the intersection of marketing, communications, and training.”
The integration will enable Kaltura customers to access Rapt Media’s interactive video Composer, player, and publisher functionalities within the Kaltura MediaSpace Video Portal.
Kaltura’s MediaSpace Video Portal offers professionals several benefits, including:
· Deeper engagement
· Behavioral insights
· Enhanced learning
· Longer viewing times
· Knowledge retention
“Today’s employees require an emotional connection and a sense of purpose to connect with their company brand, leadership, and clients,” said Jeff Rubenstein, VP, Global Product Strategy and Business Development. “Meeting this requires employing new engagement strategies like interactive video experiences to drive deeper employee-brand connection. Partnering with Rapt Media will allow our customers to transform the way they communicate with employees by tapping into the creative storytelling capabilities of interactive video.”
To learn more about the Rapt Media/Kaltura partnership, you’ll find them at Learning Solutions 2017 from March 22nd – 24th in Orlando, FL. Experts from Kaltura and Rapt Media will be on hand at booth #317, and will also lead the session, “Interactive Video: Building an Emotional Connection to Drive Behavior,” about the best way to use and develop interactive video content. Set up a meeting here.