Ad-Juster, Inc. a fully automated reconciliation and aggregation reporting system in the digital ad industry, announced it has opened a new office in Manhattan and promoted Sharon Smith (pictured left) to run a new, soon-to-launch service called Concierge. Moreover, the company hired James Lane as a Senior Level member of the new unit and transferred Joseph Justin Lewis from San Diego to join the Concierge team.
“The Concierge team will engage with ad-operations, sales, and finance teams to provide high- touch support and ensure successful use of our time- and money-saving solutions,” says Ms. Smith who moves from Director of Client Relationships to Vice President, Concierge at Ad-Juster, and to whom Lane and Lewis will report. “James and Joseph will work closely with clients and provide guidance and insights on how to maximize Ad-Juster tools and services.”
Ms. Smith joined Ad Juster in 2014. Before that, she was Online Sales Director at the Lehigh (PA) Valley Media Group and prior to that was Director, Technology Solutions for Collective and was SR. Director of Publisher Services for TACODA. She also worked in senior tech positions with AOL, 27/Real Media, and iCrossing. Ms. Smith started her +30 year media career in the newspaper business, working for public and private companies.
Mr. Lane (pictured left) comes to Ad-Juster from Group M (New York) where he had been Senior Partner, Director of Analytics and Implementation since July of 2015. Before that, he was Vice President, Client Solutions for Xaxis (New York) and earlier, Senior Director, North American Affiliate Relations for 24/7 Media Inc. also based in NYC. Mr. Lane founded Hot Indie Media in 1999 and worked there for three years. He has studied at Hampshire College, the School of Visual Arts and Baruch College.
Mr. Lewis (pictured left) has been an Account Manager and Technical Analyst at Ad-Juster in San Diego since 2015. Prior to that, he was a filmmaker in Los Angeles for four years and earlier, a Co-Producer for CBS News in Philadelphia. Mr. Lewis started his career as a freelance Production Assistant after graduating from Penn State University with a BA in Film & Media Studies.
Founded in 2007, Ad-Juster simplifies the manually intensive processes associated with digital ad operations. As the complexity of the digital landscape has exploded from standard display 3rd party ad delivery to include new systems and metrics for mobile, video, programmatic, viewability and many other growing ad quality measurements, Ad-Juster advancements have provided clients with state-of-the-art streamlined daily reporting as well as dashboard visualizations. Over 120 brand name digital publishing companies use Ad-Juster, including over half of the comScore Top 50 publishers by impression volume. The company was acquired by Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group in January 2017.