YouAppi knows there are many challenges facing app marketers, most notably research from comScore showing that 49% of smartphone owners downloaded zero apps in the last month and the fact that the leading apps are owned by Facebook or Google.
§ 60% of the 327 in-house, agency and ad tech provider mobile marketing professionals who completed the survey either are not concerned with App Overload OR have never heard of App Overload
§ When asked “What phases of the customer journey are a priority for your marketing organization in 2017?”, User Acquisition was #1 (86%) while App Re-Engagement was #4 at 50%
§ User Acquisition significantly outperforms App Re-Engagement both in terms of usage and in terms of the ROI delivered
Other interesting research results:
· New Tech: Mobile marketers plan to invest in the following new technologies – Machine Learning (37%), Mobile Payments (25%) and Artificial Intelligence (23%) – which ranked well ahead of Chatbots, Emoji, VR and AR
· Video: 74% plan on increasing their investment in video, targeting Video for Social Media and In-App Video
· Facebook properties dominate for User Acquisition
· Re-Engagement: Agencies delivering the best ROI on Re-Engagement campaigns
Blis partnership with Unacast will give digital advertisers greater insight into consumers as they visit Target, CVS, Walgreens, Duane Reade and other stores across the US.
Blis, an advanced location data technology company, is partnering with Unacast, the world’s largest network of beacon and proximity data to provide brands with a greater understanding of who consumers are and how they behave both on- and offline along the path to purchase. These insights will improve attribution and empower brands to successfully target consumers with the most accurate and detailed location data available on the market.
“Through our collaboration, Blis and Unacast will take attribution to the next level, helping brands determine exactly what’s driving consumers to walk into their store and buy their products,” said Harry Dewhirst, Blis’ President (pictured top left). “With this in-depth information, brands will be able to forge meaningful personal relationships with consumers and craft successful campaigns that will lead to higher conversation rates and greater ROI.”
Blis’ platform leverages mobile location data to provide brands with rich insights into consumer behavior based on where they go. Unacast provides data on 40% of the world’s commercial beacons and sensors to understand how consumers move about in stores, malls, airports and sports stadiums. Merging these powerful capabilities will bolster the value of GPS and Wi-Fi location signals with the accuracy and specificity of beacon and proximity data, enabling Blis’ customers to track and analyze consumer behaviour as they move in and out of stores like Target, CVS, Walgreens and Duane Reade. Brands can employ these insights to better target consumers and improve the performance of their digital advertising campaigns.
“With an increased focus on people-based marketing, we are experiencing an incredible demand for a new level of accuracy and relevancy in proximity data,” said Chris Cunningham, Unacast’s CRO. “Our partnership with Blis will enable marketers to understand people’s movements in the real world through verified and actionable, double-deterministic™ data.”
‘Combining the unique capabilities of location data and proximity is a huge step forward for brands,” said Stan Sthanunathan Executive Vice President of CMI at Unilever. “It will allow our brands to learn more about consumers as individuals and understand their personal path to purchase, both in the digital and physical worlds, helping us to develop meaningful relationships with them through effective, personalized mobile campaigns.”
Established in 2004, the business has built and deployed a proprietary, industry-leading platform that serves digital content to audiences on the move. The company is headquartered in London with regional offices throughout Europe, North America, Middle East and Asia Pacific. The Blis platform serves highly targeted ads via Real Time Bidding to specific locations and demographic groups, cross-device. The company’s customers are media buying agencies acting on behalf of the world’s largest brands, including Samsung, McDonald’s, O2, HSBC, Asics, Peugeot and Mercedes Benz.
Unacast is the world’s largest proximity data platform, and built the Real World Graph™ to understand how people and places are connected, empowering the next generation of data driven industries with unique double-deterministic™ data sets.
Unacast is based out of NYC and founders Thomas Walle and Kjartan Slette, were also part of the founding team behind TIDAL, the music streaming company acquired by Jay Z. Unacast has been awarded multiple awards for its platform, its campaigns and for its rapid company growth, and currently nominated as the leading “vertical & marketplace” at the upcoming Local Search Association (LSA) awards in San Diego.
Kaltura, the video technology provider, today announced that it has launched its new Lecture Capture solution.
Built on the Kaltura Video Platform – deployed by hundreds of educational institutions worldwide – Kaltura Lecture Capture allows faculty to easily and simply record any lecture at the click of a button.
Kaltura Lecture Capture can seamlessly ingest media from any hardware solution and recording device. All media flows automatically into the Kaltura Video Platform for easy management, reuse and publishing across campus.
With the launch of its new Lecture Capture solution for the classroom, Kaltura covers the full gamut of video solutions in education with its comprehensive media technology platform. Kaltura now provides educational institutions lecture capture, personal capture, VOD, and live broadcast solutions, fully integrated into the Learning Management Systems, and the Kaltura powered video portal. Kaltura allows faculty, students, and administrators to share and access their videos across all video applications, and easily reuse videos across the campus for: teaching and learning, marketing, admissions, student life, athletics, alumni relations, and more.
“As video rapidly makes its way into every function across campus and beyond, schools are looking for more centralized and integrated video solutions, to increase efficiency, cut costs and enable more engaging learning experiences,” commented Ron Yekutiel, Kaltura Co-founder, Chairman and CEO (pictured above left). “Kaltura has been a true pioneer in innovative video solutions in the world of education for years now with our disruptive video portal, deep LMS integrations, personal capture tool, interactive video quizzing, and full accessibility and discoverability solution. We are now excited to introduce our next generation lecture capture solution that provides an open, flexible and far more user-friendly alternative to the traditional capture solutions in the market.”
Kaltura Lecture Capture has a very simple user interface, requiring only one intuitive click to record, without complex setup or a lengthy learning curve. The system can be deployed on any Windows computer, and record cameras and screen captures in Full HD (1080p). This easy set-up, along with Kaltura’s full interoperability with any hardware system, allows schools to quickly get started and easily record classes in all classrooms, not just major auditoriums. To learn more and request a demo of Kaltura Lecture Capture, go to:
In line with its steadfast commitment to openness and collaboration, Kaltura is a founding member of the IMS Global Open Capture Standard, whose standard assures interoperability between lecture capture solutions. Many solution providers comply with the standard, and Kaltura’s open platform allows to easily ingest and export content to and from any such provider.
Kaltura’s mission is to power any video experience. A recognized leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school. The company is committed to its core values of openness, flexibility, and collaboration, and is the initiator and backer of the world’s leading open-source video-management project, which is home to more than 150,000 community members. For more information visit www.kaltura.com.
TELMAR FOUNDER AND CHAIRMAN STANLEY P. FEDERMAN DIES AT 78
Stanley P. Federman, founder and CEO of Telmar Group Inc., the largest independent provider of software for advertising and media planning, passed away on Friday February 17 in Jupiter, FL. Mr. Federman created the business of media planning software. The company he founded has made it possible for agencies to analyze syndicated data through third-party software, and has introduced the first computerized means of working with consumer research and media audience data to many countries. Telmar has also introduced innovations in reach and frequency modeling, advertising spend optimization, and data integration technologies.
In 1968, the 29-year-old Mr. Federman was Young & Rubicam’s director of data systems and its youngest stockholder. He left and sold his shares to open Telmar, providing the first cross-media optimization system offered as SaaS with clients transmitting data to Telmar’s computers via Teletype.
So began nearly 50 years of innovation driven by his foresight, energy and enthusiasm. Milestones included the first desktop computer software in the Eighties, the first web-based planning system (eTelmar) in the Nineties, the first mobile apps for media planning in the 21st Century and the first reach and frequency analysis based on time spent with media (2016).
In the process, Mr. Federman expanded Telmar from a small office in New York City into the industry’s largest independent provider of advertising and media planning systems, serving 25,000+ users from 10 offices across the globe.
Mr. Federman held a Bachelor of Science degree in Economics from The Wharton School at the University of Pennsylvania, a Master of Business Administration from Baruch School in N.Y. and completed the Harvard University Owner-Manager Program. He also received the Wroe Alderson Marketing Award from The Wharton School and the Graduate Thesis Award from Baruch.
A service to honor Mr. Federman’s life will be held on Wednesday, February 22nd at 11:30 AM at Riverside Memorial Chapel in New York City. In lieu of flowers, the family requests a donation made in his name to the Jupiter Medical Center in Jupiter, Florida.