Unacast Puts Privacy Program Front & Center


Unacast, a network of proximity data and the creators of the Real World Graph™, announced it is continuing to expand its New York team. Jarno Vanto and Tom Navin have been appointed to the roles of Chief Privacy Officer and VP of Product, respectively. The new hires come as Unacast experiences growing market demand for its double-deterministic proximity data from the marketing industry as the company focuses on building products that scale and support the growing location ecosystem.

“With Jarno and Tom in these two newly created roles, we’re enhancing our privacy and product capabilities, allowing us to continue growing our platform of proximity data and build scalable products designed with privacy at its core,” said Thomas Walle, CEO and co-founder of Unacast (pictured top left). “The recent announcements are a testament to Unacast’s commitment to continue protecting and respecting data privacy.”

Walle continued, “Since inception, Unacast has worked with top tier privacy and data professionals. We work tirelessly and support all our partners who contribute such data to make sure we collect, use, and disclose the proximity data in compliance with applicable privacy laws and industry privacy standards. As the world’s largest aggregator of proximity data, we support, educate, and empower the ecosystem to continually improve privacy efforts, a key driver for the growth of proximity technologies.”

As Chief Privacy Officer, Vanto (pictured left) will be responsible for Unacast´s privacy program, its policies and Unacast’s continued focus on privacy and data collection. Vanto has expertise in privacy and data security law, corporate law and technology licensing in the EU and US, which he has used to advise technology companies on compliance, transactions and venture finance.

Vanto has extensive knowledge in the ad tech and marketing space and is one of few lawyers to have experience working in the new but rapidly growing beacon and proximity industry. He recently authored a chapter on beacons and privacy in the book “Beacon Technologies, The Hitchhiker’s Guide to the Beacosystem,” Apress, 2016 and, among others, The Data Protection Act in Practice, WSOY Pro 2011.

As VP Product, Navin (pictured left) will head up Unacast’s entire suite of products with a focus on data and analytics products. Prior to joining Unacast, Navin was VP Product at The Weather Company, which was acquired by IBM. Navin is an ad tech industry veteran with core experience within privacy as he spent four years at Ghostery, a global technology leader empowering consumers and businesses to create safer, faster, and more trusted digital experiences, where he led the Privacy Product Suite to help businesses meet DAA and European Privacy requirements.

Unacast has also hired more account managers and product marketers to the meet the increased market demand during the last few months.



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