Mobbo: The State Of Mobile Monetization

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This edition of Mobbo Power Index offers a comprehensive ranking of the top mobile media sources.

The Mobbo report, The State Of Mobile Monetization, sheds light on the scale and performance of popular SDK components and tracks the movers and shakers in the mobile Ad-tech industry. This research has been conducted after studying the technology stack of over 3.1 Million analyzed apps, and over 1,000 SDK components scanned across iOS and Android and all categories.

The Index offers a global look at the best performing mobile media sources, covering:

* Regional media rankings, broken out by platform and vertical

* Measurement of Scale, Retention, Quality and Growth

A few key findings from the latest edition of the research include:

–78% of “Top Overall” ranked apps on Android and 55% on iOS, have implemented at least one In App Advertising SDK, which seems to become a must-have component of any mobile app monetization stack.

–Android apps are more aggressive with ads, 63.4% of Android apps (non-games) contain ads, versus 25.4% on iOS, over X2.5 difference.

–Google Continues to dominate: Admob (by Google) maintains its position as the top in app advertising SDK in Q4 2016 and dominates with 83% share of voice on Android, and 78% share, on iOS globally, followed by Chartboost with 25% and 35%, and Facebook with 24% and 6.5%, respectively.

–Facebook scales in non-game mobile apps, second only to Admob by Google, and is likely to become a serious rival, with an impressive growth rate.

–Cheetah Mobile leads the growth rate chart with a whopping 122.72% Growth during Q4, delivering unrivaled scale and impressive retention on Android, followed by Avocarrot with 81.96% and Supersonic (by Ironsource) with 79.45%.

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