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Dextro Analytics Partners with Tapad; Ad-Juster Promotes Peter Yang to COO & Jesse Poppick Re-Joins the Company as SVP; More…

Written on
Feb 9, 2017 
Author
Adotas  |

Plus… Cuebiq Closes $3.5M in Funding and Appoints Rick Belluzzo as Chairman of the Board; Goodway Group Ramps Up Hiring for 2017, Focusing on Women in Tech; Brands with Snapchat content can now use Vibrant Vertical to reach an additional 450 million unique users per month.
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Dextro Analytics Partners with Tapad to Deliver Persistent Measurement Across Devices.

Dextro Analytics, a pure play analytics company that harnesses the power of human learning and artificial reasoning for more informed and effective consumer marketing, is partnering with Tapad, a provider of unified, cross-screen marketing technology solutions. The deal is effective immediately and the scope of the partnership covers North America. Additional terms were not disclosed.

Leveraging Tapad’s privacy-safe Device Graph™, Dextro Analytics will be able to significantly bolster its insight engine to decode complex customer journeys. Armed with more relevant, actionable insights, marketers can use Dextro’s cross-screen, closed-loop measurement systems to reach and engage the right customer at the right time through the right channel.

“Being able to accurately map consumer preferences, behaviors and journeys in a privacy-safe and unified way across devices is still one of the biggest pain points for marketers,” says Ajith Govind, co-founder of Dextro Analytics (pictured above left). “At the same time, this partnership engages customers with the right message at the right time.”

“Detecting latent patterns and signals, and tracing backward- and forward-looking behavioral characteristics, are keys to sustaining a competitive advantage in a crowded space,” adds Manmit Shrimali, co-founder of Dextro Analytics. “With the proliferation of data and devices, connecting the dots is of paramount importance.”

“Dextro is solving some of the biggest challenges in analytics today,” said Pierre Martensson, GM of Tapad’s data division. “Our partners consistently see notable improvements in both budget allocation and device optimizations after integrating with the Tapad Device Graph, and I have every confidence that Dextro will be among them.”

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Ad-Juster Promotes Peter Yang to Chief Operating Officer; Jesse Poppick Re-Joins the Company as Senior Vice President, Sales and Account Management

Ad-Juster, a fully automated reconciliation and aggregation reporting system for the digital ad industry, announced that it has promoted Peter Yang from SVP of Engineering to the newly created position of Chief Operating Officer. He is based in San Diego, reports to Felicia Choy, the company’s Interim CEO and will be responsible for all aspects of the company’s day to day execution.

“Peter has in depth experience in both communication system design and small business management and has played a critical role in the development of several core software projects,” says Ms Choy. “He has been a part of Ad-Juster from the beginning and knows the business inside and out. We welcome his day to day oversight of Ad-Juster’s business.”

As SVP of Engineering, a position he held for nearly 10 years, Mr. Yang was in charge of all phases of development including design oversight, technical team management, and product quality control. Before joining Ad-Juster, Mr. Yang was a software consultant and before that, was Principal Systems Engineer and earlier, Engineering Manger, at Rockwell Collins, Inc (formerly Anzus, Inc). Mr. Yang holds a degree in Computer Science Engineering from the University of Pennsylvania.

“Ad-Juster helps to reconcile close to $10 billion worth of revenue every year by simplifying the manually intensive processes associated with digital ad operations,” says Mr. Yang (pictured above left). “It is used by digital publishers, ad agencies, ad networks and ad tech platforms to automate manual processes which are time-consuming and prone to error. With the help of Innotech’s resources, our mission will be to expand our product line, reaffirm our exceptional customer service and start to expand overseas. It is an exciting time to be part of the Ad-Juster management team.”

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Jesse Poppick, (pictured left) who worked with the company in Sales and Business Development from 2009 to 2013, has rejoined Ad-Juster as Senior Vice President of Sales and Account Management. He will be based in New York City and report to Peter Yang, the company’s San Diego-based COO. Mr. Poppick is responsible for managing Ad-Juster’s partner development and concierge teams. Partner consultants deliver Ad-Juster’s premium products to new clients and the concierge team is responsible for maintaining the company’s current book of business.

Mr. Poppick has been in the digital ad tech space since 1998, and comes to Ad-Juster from AdMonsters where he was VP Sales & Business Development, and before that, VP Business Development. Earlier in his career, in addition to working with Ad-Juster, he held senior positions at Moat, Viacom, AdOperations Interactive and TraffickWorks Consulting. Mr. Poppick holds degrees from both the University of Montana and Humboldt State University.

Founded in 2007, Ad-Juster simplifies the manually intensive processes associated with digital ad operations. As the complexity of the digital landscape has exploded from standard display 3rd party ad delivery to include new systems and metrics for mobile, video, programmatic, viewability and many other growing ad quality measurements, Ad-Juster advancements have provided clients with state-of-the-art streamlined daily reporting as well as dashboard visualizations. Over 120 brand name digital publishing companies use Ad-Juster, including over half of the comScore Top 50 publishers by impression volume. The company was acquired by Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group in January 2017.

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Cuebiq Closes $3.5M in Funding and Appoints Rick Belluzzo as Chairman of the Board.

Cuebiq, a next-generation location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends, has closed on $3.5M in Round A funding. The round was led by Tribeca Angels, a network of financial professionals that finances and supports advancements in the finance and enterprise technology sectors, and ARC Angel Fund NYC, an early-stage investment group.

Cuebiq will use the financing to grow its publisher supply, as well as expand its product and sales teams, open new offices across the U.S. and enhance its predictive analytics and AI algorithms to advance its location intelligence platform.

“We are excited to see investment in Cuebiq, which will allow the company to expand its sales and marketing efforts and extend Cuebiq’s technology beyond the marketing world” said Antonio Tomarchio, CEO of Cuebiq (pictured above left). “We give companies the ability to harness strategic, real-time location data to gain valuable intelligence on consumer behaviors and trends, and the funding will also help us quickly enhance capabilities within our platform.”

“We are excited to be investing in Cuebiq,” added John McEvoy, Tribeca Angels. “With the mobile revolution upon us, location data is quickly becoming an integral part of all marketing initiatives and will soon also be vital to verticals like retail, finance and transportation.”

“The location data industry is flourishing. Cuebiq stands apart from its competitors by tapping into a large pool of smartphone users, and thus offering its clients unparalleled data accuracy,” said Joe Rubin, ARC Angel Fund NYC.

Along with the new funding, Cuebiq has appointed former Microsoft President and COO Rick Belluzzo (pictured left) as its Chairman of the Board of Directors. Since 2015, Belluzzo has been a U.S. Venture Partner at Innogest SGR, a leading Italian venture firm. Belluzzo is a long-time technology industry veteran. In addition to serving as COO of Microsoft, he held top executive roles at Hewlett Packard and has been deeply involved in helping private technology companies grow to become global leaders.

“Cuebiq helps companies amplify their business intelligence capabilities by allowing them to harness the power of location,” said Belluzzo. “The company has had impressive momentum in this space, and I look forward to serving as Chairmen of the Board as Cuebiq continues its trajectory toward becoming a leading location data company.”

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Goodway Group Ramps Up Hiring for 2017, Focusing on Women in Tech.

Goodway Group, a leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies, is ramping up hiring efforts for 2017 with a special focus on women in tech. Goodway is looking for qualified candidates to service its regional co-op business for QSR, auto and hospitals. Goodway’s workforce is 100% remote, meaning all employees work from home. Most candidates have the ability to live in any location within the U.S.

This hiring effort is consistent with Goodway Group’s strong growth. In 2016, the company added over 100 employees to its workforce, increasing its total headcount by 30 percent. Goodway is 75% female, with employees based in over 40 states.

“Our virtual workforce model has enabled us to grow quickly and tap into a huge pool of high-tech experts, many of them women, who live outside of the typical tech hubs such as, New York, San Francisco and Los Angeles,” said Jay Friedman, COO, Goodway Group (pictured above left). “We love that we have representation at our company from almost every state. This diverse group brings us so much value, which is made even more apparent with the tech and advertising industries facing diversity and gender inequality issues.”

Unlike its competitors, Goodway has maintained a consistent 10:1 sales to support ratio. Only about 10% of Goodway is directly in sales while 75% is direct client support – media traders, account managers, campaign coordinators, strategists and planners, etc. The remaining 15% of the workforce is administrative.

“Our strategy is to build lasting relationships with our clients through support and expertise, and our success in this strategy is demonstrated by our 96% client retention rate,” added Friedman. “Our independent nature has also been a huge benefit. It allows us to make decisions in the best interests of our clients and also partner with technology companies in the industry that best suit our and our clients’ needs.”

Goodway Group was recently honored by Glassdoor as one of the Best Places to Work for in 2017.

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Brands with Snapchat content can now use Vibrant Vertical to reach an additional 450 million unique users per month.

The native advertising company, Vibrant Media, continues to compete with the world’s specialist video ad networks on viewability, scale, targeting and budget bases, with its new Vibrant Vertical video ad format. The new technology joins Vibrant’s pre-roll, In-Line and Lightbox video ads in the Vibrant Video portfolio and is available across North America, Europe, the Middle East and Asia-Pacific.

Brands with Snapchat content can now use Vibrant Vertical to reach an additional 450 million unique users per month from within the brand-safe editorial of over 6,600 premium publications.

The new format makes consumption of brands’ video content a more natural experience for mobile users, as mobile phones are used in vertical portrait-mode 98 percent of the time. Vibrant Vertical removes the requirement to rotate devices horizontally to landscape-mode, which is a barrier to delivering the full-screen experience that both brands and consumers want from mobile video.

Although vertical video has been shown to encourage consumers to watch the entirety of mobile video ads, all Vibrant Video ads already experience extremely high completion rates. Since the ads are contextually-relevant to the editorial they are placed within, consumers see Vibrant Video as enhancing their content experience, so they are more likely to watch the video ad completely. Moreover, because the video ads are user-initiated, consumers must actively choose to view each video ad. They are more likely to view a video ad in its entirety when they can do so on their own terms.

Brands with TV or video content produced in landscape format can also take advantage of Vibrant’s in-house creative team who can convert videos for vertical portrait display, as well as adding text animations and call-to-actions at no extra cost.

Founder and executive chairman of Vibrant Media, Craig Gooding (pictured above left), said, “In 2016, 43 per cent of our media agency buyers and planners bought vertical video ads. However, for 2017, 97 per cent of all our media agency buyers and planners expect more budget to be committed to vertical video. Vibrant Vertical will fulfil their pressing need to give brands and consumers a non-disruptive full-screen video experience. In line with the viewability focus of all Vibrant Video ads, consumers will only play Vibrant Vertical ads when they vertically scroll 70 per cent of the format onto their mobile screens. We can also guarantee engaged viewers as brands will only pay when a consumer actively chooses to watch their videos.”
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