Winterberry Group, has released the first independent research into the emerging practice of Consumer Data Onboarding – what it is, how it works and where it is going. The research report entitled, “The State of Consumer Data Onboarding: Identity Resolution in an Omnichannel Environment,” provides answers to an array of marketers’ questions, most importantly…
Question: Why should we onboard?
The answer: It connects offline and online audiences for consistent and accurate customer recognition which powers the personalization, insights, targeting and attribution necessary for omnichannel marketing.
Winterberry Group’s research defines, sizes and forecasts the market, and finds that as more marketers adopt omnichannel approaches, the U.S. onboarding market has grown to $250 million this year and is forecast to reach $1 billion in 2020.
A Look Inside:
For the entire report, click here.