Conductor Survey: Inside Scoop on Marketing Execs’ 2017 Strategy


After surveying 387 marketing executives, Conductor produced an intriguing report: MARKETING EXECUTIVES REVEAL THEIR 2017 MARKETING STRATEGY

• 82% of respondents introduced 1 to 5 new technologies in 2016, but 53% say they feel “overwhelmed” by the amount of data in their marketing technologies.

• “Organic Traffic” was the top performing channel in 2016 and will be the top priority of marketing executives in 2017.

• Over 80% of Marketing Execs are increasing focus on digital advertising, content marketing, and SEO in 2017.

Clearly, there are still some challenges to sort out…

There’s this…and then…


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