Features

Conductor Survey: Inside Scoop on Marketing Execs’ 2017 Strategy

Written on
Dec 13, 2016 
Author
Adotas  |

After surveying 387 marketing executives, Conductor produced an intriguing report: MARKETING EXECUTIVES REVEAL THEIR 2017 MARKETING STRATEGY

• 82% of respondents introduced 1 to 5 new technologies in 2016, but 53% say they feel “overwhelmed” by the amount of data in their marketing technologies.

• “Organic Traffic” was the top performing channel in 2016 and will be the top priority of marketing executives in 2017.

• Over 80% of Marketing Execs are increasing focus on digital advertising, content marketing, and SEO in 2017.

Clearly, there are still some challenges to sort out…

There’s this…and then…





ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.

Reader Comments.

No comments yet

Leave a Comment

Add a comment

No Tags
Article Sponsor

More Features