Restoring the Balance: How Programmatic Levels the Playing Field–An Ooyala Report

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In the current programmatic environment, where so much publisher data has been made available to ad buyers, publishers are faced with a dilemma: How can they best strike a balance between their needs and those of their buyers?

In Restoring the Balance: How Programmatic Levels the Playing Field For Buyers and Sellers, Ooyala examines how premium publishers are balancing programmatic and direct sales, how they are using programmatic to monetize OTT content and what programmatic tools they’re using now, all in the interest of leveling out control between themselves and the buy side.

Here’s a preview of one section–there’s a lot more info you probably need and can use in the full 14-page report.

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