PushSpring, an independent app-based mobile audience platform, announced a partnership with location intelligence company Cuebiq that will enable marketers to leverage not only app graph but also mobile location data via PushSpring’s self-serve Audience Console™.
PushSpring’s Audience Console provides advertisers and app publishers with mobile originated audience data for nearly 200 million unique device IDs in the US, Canada, and Australia. PushSpring leverages billions of mobile app data signals, offering over 250 pre-built personas, available for audience insights and creating custom segments for advertisers, leveraging multiple consumer dimensions. Cuebiq’s AudienceQ location-based behavioral audience segments provide marketers with anonymous enriched data, and are now available directly in the PushSpring Audience Console.
“Accessing the combined power of Cuebiq and PushSpring datasets allows marketers to immediately create precise custom segments and quickly activate with their DSP of choice, all within PushSpring’s Audience Console,” says Matt Wong, PushSpring’s VP of Sales (pictured top left). “This is the first time location and app graph data can be easily accessed, at scale, to create the most relevant custom audiences for marketers.”
“We’re pleased to be partnering with PushSpring and extending our AudienceQ offering across their platform,” said Antonio Tomarchio, founder and CEO of Cuebiq (pictured left). “Digital marketers are eager to incorporate location data into their campaigns to improve targeting capabilities. We look forward to helping marketers more effectively connect with their audiences.”
Cuebiq is a location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq, a member of the Network Advertising Initiative (NAI), is headquartered in New York with offices in Italy and China.
PushSpring is an independent mobile app audience data provider, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences, offering nearly 200 million targetable device IDs. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Console and distributed through industry-leading DMPs, DSPs, and programmatic platforms including The Trade Desk, Google DBM, MediaMath, Centro, LiveRamp DataStore, and Oracle Data Cloud, as well as dozens of ad network platforms, to power mobile marketing objectives for brands and app owners. PushSpring is a member of the IAB, MMA and the DAA Self-Regulatory Program.